Jen Catron and Paul Outlaw Swim in 3,000 Gallons of Milk for Art at SATELLITE in Miami

In many ways, Miami Art Week is about spectacle and making a splash, and the second edition of the SATELLITE Art Show is set to do just that—literally, thanks to a new performance art installation from quirky artist duo Jen Catron and Paul Outlaw.

The pair are planning a site-specific work, titled F+++ IT, in which they will greet guests to the fair from the depths of a giant cereal bowl filled with 3,000 gallons of faux milk.

Catron and Outlaw described the piece as “an homage to the most mundane yet extraordinary ritual of pouring milk into a cereal bowl” in a statement. The 25-foot-tall piece, featuring a perpetually flowing fountain, will be full of performers struggling to relax with a cocktail at the pool while being buffeted by a steady stream of milk. It’s a perfect example of Catron and Outlaw’s unique brand of absurdism with a touch of grandeur, responding to the excess at Art Basel in Miami Beach.

“It is important that we are reminded, in the midst of a world that is more and more defined by sales rather than artistic energy, of what our ultimate goals as artists are,” said the duo, “how our work engages and influences with the culture that surrounds us.”

For its inaugural run, SATELLITE took over abandoned properties around the Deauville Beach Resort in North Beach. For 2016, fair founder Brian Whiteley, best known as the head of the former SELECT fair and the creator of the infamous Donald Trump tombstone, has made the decision to move to a more central location, next door to Aqua Art Miami. (The Deauville, meanwhile, welcomes home NADA, which spent 2015 in South Beach.)

There, he has drawn on the retro flair and neon colors of the Miami Vice-flavored venue, the Parisian, for inspiration in putting together a selection of programming that promises to include immersive, experiential, and participatory work at the intersection of art, music, performance, and technology. Guests, Whiteley promised in a statement, “can walk out of the fair with both a museum-quality artwork and a new tattoo.”

He was referring to the FAMOUSONMARS Custom Tattoo Parlor, which will brand guests with their feminist tattoo designs live on site in their fashion-centric pop-up show. It’s just one of the unique projects being presented at the SATELLITE.

New Orleans’s Les Provocateurs, which describes itself as an “afro-futuristic erotica DIY queer cabaret” has teamed up with Juilliard-trained ballet dancer Diem Massad Al-Jouni on a queer strip club, while performance artist Emma Sulkowicz (of Carry That Weight [Mattress Performance]) will team with photographer Violet Overn (of Fraternity Houses) for a performance set in front of the hotel. Both have been outspoken critics in their work of how sexual assault is handled on colleges campuses, but Sulkowicz tells artnet News that this piece deals with different issues and will be a “subtle critique of performance art at Miami. You’ll see.”

SATELLITE is teaming with the Pérez Art Museum Miami to run the PAMM Contempos Penthouse, which will welcome guests to the fair both during the regular hours and late into the night. New York outsider music venue Trans-Pecos has elected a line-up of performers from a wide range of genres that reflects the state of American music today.

The fair’s self-aware approach also includes a Soothing Center, where guests can unwind and escape from the craziness that is Miami Art Week. Offering holistic cleansing, the center invites visitors to purge themselves of unwanted pamphlets and paperwork accumulated at other fairs.

For that alone, it deserves a spot on your busy Miami schedule.

SATELLITE Participating Organizations

Art F City, Brooklyn
Pérez Art Museum Miami, Miami
School of Visual Arts, New York
Gallery Sensei, New York
Jen Catron and Paul Outlaw, Brooklyn
Ghost of a Dream, Brooklyn
Tiger Strikes Asteroid, Brooklyn
NTS Radio, London
City Bird, New York
Performance is Alive, Brooklyn
The Soothing Center, Miami
TRANSFER, Brooklyn
Rami Farook, Dubai
GRIN Contemporary, Providence
Sancken Projects, Brooklyn
Trans-Pecos, Queens
C.C. McKee, Chicago
University of Texas, Austin
Hamiltonian, Washington, DC
Berlin Collective, Berlin
AWOL, Los Angeles
Loma Vista Recordings, Brooklyn
Platform Baltimore, Baltimore
Alt Esc, Brooklyn
Flatsitter
Terault Contemporary, Baltimore
Art Shape Mammoth, Brooklyn
La Productora, Santurce, Puerto Rico
Soil Gallery, Seattle
Doppelgänger Projects, New York
Prints in Estonia, Estonia
CASTOR, New York
InLiquid, Philadelphia
Pony Sugar, Stockholm
The Southern, Charleston, South Carolina
Art W, New York
BigTown, Rochester, Vermont
Posture Mag, Brooklyn
Loveless Records, Brooklyn
Lounge Corp, Brooklyn
& Gallery, Miami
Elijah Wheat Showroom, Brooklyn
Disclaimer Gallery, Brooklyn
T.RUMP Bus, Brooklyn
Beautiful Culture, Brooklyn
VZS Studios, Fresno
Hope and Doom, Miami
Studio 26, New York

The Parisian, 1510 Collins Avenue, Miami Beach
December 1–4, 2016. VIP preview December 1, 12:00 p.m.–3:00 p.m.