The magazine Marie Claire, in conjunction with the association Aware, which promotes female artists, is launching its own contemporary art prize to celebrate French artists this fall. The award will be open to all forms of art: painting, sculpture, installation, photography, video, etc.

The selection process will include two juries. The first, comprised of professionals in the art world, will nominate four artists whose work will be presented starting in September in Marie Claire. The second jury will be composed of collectors and directors, and will be presided over by the former director of the National Museum of Modern Art, Alfred Pacquement. They will meet in the fall to determine the winner of the prize. The prize will be awarded in November, and will include an exhibition of the work of the winner and a donation of €20,000 ($27,000) to the artist to help support their work.

The award is sponsored by the Lab of the Google Cultural Institute, which will provide technological resources such as Open Gallery, an online platform that provides tools for artists, galleries, and museums.