London’s first permanent digital immersive arts experience is set to open this autumn. At 30,000 square feet, Frameless (as the project is know) will be the U.K.’s biggest immersive art installation ever, its organizers say.
Frameless will be used to showcase interactive presentations of well-known masterpieces, including those by Kandinsky, Monet, Cezanne, Canaletto, Klimt and Rembrandt. The multi-sensory experience is created using 4K projection technology capable of high-definition imaging.
The project is a collaborative effort between leaders from the the arts, technology and experiential events sectors. Among the producers are the Emmy award-winning live content creators FiveCurrents, while the gallery spaces will be curated by Artscapes U.K.
“We have carefully selected an array of art across a multitude of genres, techniques and periods for Frameless, which we hope will offer visitors a broad and exciting visual experience,” says Artscapes U.K.’s founding director Rose Balston. “Art is for everyone and Frameless has been curated with this in mind. Whether you are a seasoned art historian, new to the subject and looking to learn, or simply just keen for a unique and visually stimulating experience, there’ll be something for everybody to appreciate and enjoy.”
The mammoth new space is modeled on earlier projects like Paris’ L’Atelier des Lumières and Borderless in Tokyo. The London experience is housed at the recently developed Marble Arch Place. Tickets go on sale later this summer.