Nobody could argue that Marina Abramović doesn’t look pretty great for a 77-year old. Luckily, she’s decided to let us in on her anti-aging secrets.
The world-famous Serbian performance artist has just launched a new range of skincare and wellness products dubbed the Abramović Longevity Method. “The quest for beauty is often confined to the surface, focusing on products that enhance external appearance,” Abramović wrote in a blog post. Instead, she has created “a philosophy that transcends superficiality, emphasizing the interconnectedness of inner well-being and outer beauty.”
With her £199 ($250) face lotion, it would seem that Abramović is preaching a back-to-basics approach to achieving glowing skin. Its description promises an ointment “formulated with natural ingredients that have been used for centuries to hydrate, protect, and brighten the skin.” In another blog post, she extols the benefits of applying “time-honored techniques to present-day challenges” and being “guided by the wisdom of the past.”
Products sold as part of the Abramovic Longevity Method. Image: © Marina Abramovic.
However, some of the lotion’s most unexpected ingredients sound more like gifts of the Eucharist than something you’d imagine being dispensed by an ancient apothecary. As well as vitamin C and essential oils, the lotion boasts among its key ingredients: white bread, to “plump up the skin, retain moisture, and exfoliate dead cells,” and white wine, which is allegedly “a good source of antioxidants and polyphenols that help protect the body from damage and boost the immune system.” Many will see this as excellent news.
Abramović’s £99 ($125) Energy drops have grape seed flour and cranberry juice concentrate, both of which are antioxidants, as its key ingredients. Users are encouraged to take a whopping 50-60 drops with breakfast, lunch and dinner. A similar dosage is suggested for the Anti-Allergy drops, which alleviates symptoms with licorice root and shilajit, a natural mineral power found in high mountains and used in Ayurvedic medicine. A third drops, Immune, promises to boost the body’s natural shields against infection.
All of these products have been produced with the help of Dr. Nonna Brenner, an advocate for alternative medicine who runs a health center in Austria.
In an interview with Vogue, Abramović credited Brenner with helping her overcome chronic Lyme disease and endure a packed work schedule. “Nonna is determined for me to live 110 years,” she said. “Female artists only get really taken seriously after 100 so if I make it, maybe they will finally take me seriously.”
“I don’t drink, smoke or take drugs,” she added, as additional factors in her impressive longevity. “I sleep eight hours a day and I have a lover who is 21 years younger.”
This is not the first time that Abramović tried to set a new wellness trend and peddle associated merch. In 2022, she released a set of 30 instruction cards for The Abramović Method, with guidance on how to “to reboot your life.” Users were encouraged to improve their willpower, concentration, and endurance through exercises like: “walk backwards with a mirror,” “jump three times,” and “drink a glass of water as slowly as you can.”
A limited run of 8,000 units for each of the four Longevity Method products will be made available in packaging designed by Marina Abramović featuring her and Dr. Brenner’s fingerprints. Those keen to try out the method can sign up for early access online.
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