M.C. Hammer endorses a new 3M product to hang your art.

When you’re hanging your art, rapper M.C. Hammer wants it to be, well, not hammer time.

Hammer, né Stanley Kirk Burrell, appears in a new commercial for 3M’s Command Picture Hanging Strips, which let you hang your art using easy-to-remove adhesive affixed to the back of your pictures.

In the hilarious ad, Hammer pops out of a toolbox to assist a woman installing framed art in her home.

“Stop hammer time!” says the rapper. “This Hammer hates nails!”

The commercial for 3M’s Command Picture Hanging Strips. Photo via YouTube.

Sporting his trademark loose-fitting trousers, modeled on harem pants, along with a bright yellow jacket, Hammer inspires his hostess’s amazement when he demonstrates that the strips don’t damage the walls.

“Hammer don’t hurt ‘em,” he explains.

Known best for hits including “U Can’t Touch This” (1990), “Please Hammer, Don’t Hurt ‘Em” (1990), and “Too Legit to Quit” (1991), Hammer also starred in Please Hammer, Don’t Hurt ‘Em: The Movie (1990), which earned him a Grammy Award for best long-form music video. His most recent LP is DanceJamTheMusic, from 2009, although he has released a handful of stand-alone singles in the years since.

For his new celebrity-spokesman gig, Hammer also appears in a series of instructional videos. They’re equally hilarious. In one of them, focused on the strips’ capacity, he explains that various models have different weight limits, using a strip with a 7.5-pound limit as an example.

Holding up a ten-pound weight, he quips that with that particular model, “U can’t hang this.”