Rem Koolhaas’s architecture studio, OMA, has just unveiled its plans for Dubai’s growing arts and culture district, Alserkal Avenue.

The renovation of the area began in 2007, and is rapidly expanding as local galleries as well as international galleries relocate to the abundant industrial warehouses in the neighborhood. Numerous curators and artists have collaborated on pop-up projects and exhibitions over the past few years, many with an interesting focus on curation and experimental works.

Rendering of the interior view of Alserkal Avenue.
Photo: Courtesy of OMA.

OMA’s plan involves transforming four warehouses into a flexible, multi-purpose event space, with a customized concrete exterior that distinguishes the building from the surrounding warehouses.

With movable walls and an adaptable floor plan, the space can be utilized for performances, art exhibitions, and conferences. The design scheme intends to highlight the role of architects and artists in society, and the ways in which design is applied throughout the city.

Rendering of the exterior view of Alserkal Avenue
Photo: Courtesy of OMA.

Abdelmonem bin Eisa Alserkal, founder of Alserkal Avenue, praised OMA for their “bold ideas” and ”experimentation”, explaining in an enthusiastic statement that the design for the new space would allow the area “to take even greater risks as we look towards the future.”

Koolhaas has seen his designs erected all over the world. The opening of the Prada Foundation in May 2015, followed by the Garage Museum of Contemporary Art in Moscow last June, marked a particularly prolific year for his studio.

OMA’s project in Dubai is slated to open later this year.

Alserkal Avenue. 
Photo: via  alserkalavenue.ae.