Artists are always looking for clever ways to get the word out about their work. Well, how about a billboard?
Right now, the online art marketplace Fine Art America is hosting an online contest for artworks to be featured in an upcoming billboard campaign.
In total, 20 winning artworks will be selected, each to be featured prominently on one billboard measuring at least 24 feet by 12 feet for an advertising campaign slated for the fall and winter 2021.
The title of the image and the artist’s name (or social media handle) will also be prominently displayed and positioned on the billboards, which will be on display in cities across the U.S. Each billboard will be on view for at least one month.
Fine Art America says the campaign is a way of celebrating the online community of artists the company has built. Thousands of artists upload artworks to the website to be used on everything from art prints to apparel, the sales of which earn artists a commission.
“For 15 years, we’ve been promoting our artists and their incredible artwork almost exclusively online. It’s time to showcase them in the real world,” said Sean Broihier, C.E.O. of Fine Art America. “Our upcoming billboard campaign gives us an incredible opportunity to reach a new audience of art buyers, build brand awareness for Fine Art America, and introduce the incredibly talented artists who use Fine Art America to sell canvas prints, framed prints, greeting cards, and more.”
Submitting to the contest is free and open to artists around the world. Artists can submit up to three images of two-dimensional media such as paintings, photographs, or digital artworks. The contest is open through August 31, and entries can be made here.
The 20 winning works will be announced on September 15.
Beyond 20 grand prize billboard winners, Fine Art America will also be giving away hundreds of canvas prints and t-shirts to participating artists that reach voting thresholds in the contest.
“We’re very excited to launch our billboard contest, review the artists’ submissions, and continue to shine a spotlight on living artists all over the world,” Broihier said.