Into the increasingly crowded crypto art market comes an unexpected new entrant: Melania Trump. 

Today, the 45th First Lady announced she’s launching a new platform for NFTs—her first public initiative since leaving the White House.

The NFTs will be released in “regular intervals” on MelaniaTrump.com, according to an announcement. The first, a piece titled Melania’s Vision, is available to purchase now through the end of the year for one SOL (a unit of cryptocurrency that’s part of the Solana blockchain platform)—or roughly $185.

Based on a watercolor by French artist Marc-Antoine Coulon, the NFT depicts a pair of steely blue eyes—presumably the former First Lady’s own—thrown into contrast by layers of dark liner and mascara. For the collector, it is “an amulet to inspire,” according to her website.

Melania’s Vision also comes with a somewhat nonsensical audio message from Mrs. Trump. “My vision is: look forward with inspiration, strength, and courage,” she says in the recording. 

“I am proud to announce my new NFT endeavor, which embodies my passion for the arts, and will support my ongoing commitment to children through my Be Best initiative,” the 45th First Lady said in a statement. “Through this new technology-based platform, we will provide children computer science skills, including programming and software development, to thrive after they age out of the foster community.”   

The announcement further clarified that an unspecified portion of the proceeds from NFT sales will “assist children aging out of the foster care system by way of economic empowerment and with expanded access to resources needed to excel in the fields of computer science and technology.”

The platform and its first offering don’t scan as being overtly political, but with the new venture, Trump may have an agenda in mind. In an interview with Breitbart, she said that since leaving the White House, she has “envisioned creating a new platform where freedom of speech can flourish.”