Microsoft co-founder Paul Allen, via his Vulcan Investments, has teamed up with Art Market Productions to introduce the Seattle Art Fair, a new event on the art fair calendar that will have its inaugural run this summer from July 30–August 2 at Seattle’s CenturyLink Field Event Center.

The fair will feature 40 regional and international contemporary and modern art galleries. It is described by fair organizers in a release as “a platform designed to showcase the vibrant culture and diversity of the Pacific Northwest.” Through cultural partnerships, the fair aims to be a destination for both local and international collectors whether new or established. The fair will also highlight the Pacific Rim, with Asian galleries presenting contemporary work.

Vulcan is described as “a nimble private company,” with a diverse portfolio. “We invest in brain science and basketball, art installations and maker fairs, retail space and outer space, traditional libraries and AI-enhanced textbooks.”

Art Market Productions produces six art fairs, including Art Market San Francisco, Art Market Hamptons, Texas Contemporary, Miami Project, and Paper, in New York. It was established in 2011 by Jeffrey Wainhause and Max Fishko.