In addition to expanding to Istanbul for the first time this fall, the New York-based Moving Image art fair is partnering with local art institution the Borusan Contemporary Art Collection to launch a $10,000 prize that will fund the acquisition of a piece from the fair for the Istanbul-based museum’s permanent collection.

Moving Image is the first fair to focus exclusive on film, video, new media, and other forms of moving image art. It already has editions in New York (during Armory Week) and London (concurrent with Frieze), but it will be making its Istanbul debut September 25–28 at the Kuleli Building – Haliç Congress Center during ArtInternational Istanbul. A similar acquisition-funding prize, the Moving Image Award, was given out at the fair’s London edition last year, allowing Guangzhou’s 53 Art Museum to acquire works by Jessica Faiss and Rollin Leonard Receive.

“The international reputation of the Borusan Contemporary Art collection was one of the major considerations in our choosing Istanbul for the third location of the Moving Image art fair,” fair co-founders Murat Orozobekov and Edward Winkleman said in a statement. “Few collections anywhere have the depth, adventurous spirit, or energy of this carefully considered anthology of important contemporary new media artwork, and we are so honored and delighted that they are sponsoring this prize. We are   extremely grateful to the Borusan Contemporary Art Collection for their very generous support of our first edition of Moving Image Istanbul.”