New Yorkers in Times Square today (August 4) will be the first to enjoy the fruits of a coast-to-coast US program known as “Art Everywhere,” a collaboration between five major museums and the Outdoor Advertising Association of America. According to a post in the Los Angeles Times, a total of 58 specially chosen images will be displayed in nearly 50,000 commercial locations in all 50 states, starting with Times Square billboards today and ending August 31. Los Angeles residents “might happen across images on one of 100 bus shelters or 25 billboards,” according to the Times. According to the Art Everywhere website, the art will be seen on displays including billboards, bus shelters, subway posters, and much more.

The Los Angeles County Museum of Art (LACMA) is the West Coast representative of participating museums, along with the Dallas Museum of Art, the Art Institute of Chicago, the National Gallery of Art, and the Whitney Museum of American Art. Eleven of the 58 works in the program are from LACMA’s collection. They span a broad range of works including: an Andy Warhol soup can; Ed Ruscha’s mesmerizing Hollywood sign; a signature Mark Rothko colorblock; and, fittingly, one of Ashcan school painter George Bellows’s gritty depictions  of urban life. Another LACMA contribution to the program will be one of photographer Robert Mapplethorpe’s portraits of a black man and a white man standing cheek-to-cheek.

LACMA representative Miranda Carroll told the Times that the experiment is a “holiday for the eyes” and said she was happy about the idea of fine art “spiriting” people away from their everyday routines.

See artnet News’s slideshow of the 58 works featured in “Art Everywhere.”