Badlands Unlimited Opens 99-Cent Store for All Your New York Needs

It promises "all the essential items."

Photo: Badlands Unlimited.
Photo: Badlands Unlimited.

Hugo Boss Prize-winning artist Paul Chan‘s publishing venture Badlands Unlimited is making an appearance in New York’s Lower East Side with a delightful new shop.

Y.oung P.ublishers 99¢ & Up will sell “all the essential items a New Yorker needs,” according to the release, “including toilet paper, vases, colorful plastic flowers, Woolite, vanity mirrors, lottery tickets, and wigs.”

Badlands, which has published acclaimed books like Yvonne Rainer’s Poems, Hans Ulrich Obrist’s Think Like Clouds, and Calvin Tomkins’ Marcel Duchamp: The Afternoon Interviews, has also released numerous novels by emerging authors and artist-slash-writers like Cara Benedetto, Amy Sillman, Andrea McGinty, John Baldessari, and Josh Kline.

Photo: Y.oung P.ublishers 99¢ & Up.

Photo: Y.oung P.ublishers 99¢ & Up.

“Badlands believes books by artists and young writers should be as necessary and ubiquitous as toilet paper,” Chan told artnet News via email. “Now our belief is a reality at Y.P. 99¢ & Up.”

In addition to books and toiletries, Y.P. will feature artfully-designed displays of kitschy merchandise, such as a series of mannequin heads displaying various hats and wigs alongside a shelf of books.” A curious selection of insect repellents and school supplies” will be made available on aisle one.

The cash-only establishment is located at 24 Rutgers Street, and will be open daily from 9:15 a.m.–8:30 p.m.


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