Why Is TikTok So Hot for Cologne Cathedral?

Gaping at Gothic architecture is in!

A reveler poses in front of the Cologne Cathedral during the Women's Carnival Day on February 8, 2024. (Photo by Sascha Schuermann / AFP)

TikTok trends come and go faster than it’s possible to make sense of. However, in the last year the frenetic short-form video app has minted at least one lasting star. I speak, of course, of Cologne Cathedral.

That fun fact comes via journalist Ryan Broderick, who tracks these things in his Garbage Day newsletter. According to the data he collects, Cologne Cathedral has been such a reliable source of viral posts that it can be called, with only a little hyperbole, one of “TikTok’s biggest stars.” What’s up with that?

Well, it’s one of Europe’s top tourist attractions, a World Heritage site, and a great photo op (see the top photo here), so of course it gets a lot of attention.

Still, it does seem to have achieved some kind of unique status among the world’s wonders in the TikTok content-o-verse.

@whosthatbitxhmost beautiful place ive ever visited 😻😻😻♬ son original – FYP 🤍🇲🇺

In July, the most-liked single post on the app—now sitting at more than 30 million likes and 178 million views—was by one @whosthatbitxh, who posted herself hammily gaping at the building’s spectacular facade. More recently, fifth place in TikTok’s September 2024 most-liked rankings was a post on Cologne Cathedral from train-pass purveyor @trainpal, racking up another 17.3 million likes and 125 million views. And just last week, one @cyberproxy posted yet another viral clip from its front steps with the text “imagine getting married here.” It already has 6.7 million likes and 30 million views.

All the above clips, as well as many others featuring the landmark, use a slowed-down version of a song by the German metal band Rammstein in which an ethereal women’s choir builds to a burst of guttural hard rock. “The cologne cathedral owns this song,” reads a top comment on one post. “I heard the music and already knew what I’m gonna see,” goes another. “Does this music automatically play when you visit there because I’ve never seen it without the music,” reads a third.

@cyberproxy I don’t think you actually can though . #colognecathedral #cologne #köln #kölncathedral #germany #kölnerdom ♬ son original – FYP 🤍🇲🇺

TikTokers have applied the Rammstein snippet to other cathedrals and monuments. In fact, @whosthatbitxh herself did so with Big Ben—to greatly diminished returns. “Cologne cathedral is better for this sound,” says one comment on that post. To which @whosthatbitxh herself replies, “oh 100% agree.”

Because of the arbitrary nature of TikTok, where posts just get plucked by the algorithm for mega-exposure with minimal human intervention, it’s hard to find any meaning. Looking over the comments, some themes stand out.

One is a genuine awe for the majesty and craft of Gothic architecture, of which Cologne Cathedral is an outstanding example, after all. There are lots of comments to the effect that architects should still make buildings that look like this—and lots of hilariously annoying replies noting that it took centuries to build. (As far as I can tell, contemporary artist Gerhard Richter’s monumental 2007 stained-glass window for the Cathedral gets no love.)

@roux.tv The detail is incredible. (I paid the bird 10 euro for 2 appearances this time) #colognecathedral #germany ♬ Sonne Rammstein slowed – Eleni.ccp

Part of me wants to say that the Cathedral’s aura of history and sacredness must feel refreshing in the sped-up and clownish TikTok world, and therefore have some extra magnetism. However, that Rammstein audio is epically goofy and theatrical, so maybe not really.

Another thread of comments seems very impressed that the Cologne Cathedral is a real building that looks a lot like various fantasy stuff that was a pastiche of it in the first place. Lot of dudes comment that it looks like something from the Dark Souls video games or Count Dracula’s castle or a supervillain’s lair. There are also lots of people with a distinct Goth sensibility who are Cathedral-posting. And finally Broderick speculates that Cologne Cathedral content likely gets an extra boost around “spooky season.”

In any case, hats off to Cologne Cathedral. You’ve really put in the hours to earn that fame!

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