Elon Musk Is Asking Artists to Submit Some ‘Awesome Graffiti’ Designs to Decorate Tesla’s New Berlin Factory

Meme-makers are delighted with the open call.

Elon Musk, Tesla CEO, stands on the construction site of the Tesla factory holding his hard hat.Photo by Christophe Gateau/picture alliance via Getty Images.
Elon Musk on the construction site of the Berlin Tesla factory. Photo by Christophe Gateau/picture alliance via Getty Images.

Calling all graffiti artists!

Tesla founder Elon Musk has invited street artists to submit design proposals to decorate the exterior of his company’s new mega-factory in Berlin.

Construction on the massive Giga Berlin plant, as it is called, which will allow Tesla to roll out its latest Model Y in Europe, has been officially completed after 10 months.

Now, for the finishing touches, Musk hopes to make the factory “a jewel of Brandenburg” with some “awesome graffiti art” to cover its expansive walls.

Picture taken on May 17, 2021 shows workers and vehicles at the construction site for the new plant, the so-called "Giga Factory", of US electric carmaker Tesla in Gruenheide near Berlin, northeastern Germany. - Photo by Odd Andersen/AFP via Getty Images.

Workers and vehicles at the construction site for the new plant, the so-called “Giga Factor,” of US electric carmaker Tesla in Gruenheide near Berlin, northeastern Germany. Photo by Odd Andersen/AFP via Getty Images.

In February, Musk tweeted some in-progress drone shots of the site, adding that it would be covered in graffiti.

While many took his comments at the time to be a deadpan joke, it now seems to have been just a simple factual statement, which has since been confirmed by the company official Twitter channel.

Unsurprisingly, the call has already inspired countless memes, with some proffering their best illustrations of Dogecoin, the cryptocurrency Musk has been championing because (according to him) it “has dogs and memes.”

Others have offered to immortalize Musk’s notorious pot-smoking interview with podcast host Joe Rogan, which caused Tesla’s stock to plummet in 2018.

While the electric car giant has received hefty support from the German government for the project, it has not been without its detractors.

When Tesla broke ground on the site, German newspaper FAZ called for investors to offload their Tesla stock, deeming it overvalued compared with German rivals Mercedes and Daimler.

The project has also come under fire from local environmentalists, who say trees have been cleared and indigenous wildlife has been disturbed for the project.


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