When Frieze debuts its new fair in Los Angeles in February, visitors will find a number of site-specific installations scattered throughout its Paramount Studios venue. For the program, former Hammer Museum curator Ali Subotnick invited a group of acclaimed international artists to use the space to create a dialogue between art and Hollywood—an angle that’ll no doubt appeal to Angeleno collectors.

Taking place within the film studios (outside of the fair’s trademark tent), the artists face the challenge of navigating an environment somewhere between reality and fiction. “I invited artists who live, work, or have histories with the city to develop projects responding to the fair’s non-traditional site and context,” Subotnick said in a statement. “Unlike most fairs and exhibitions that take place in parks, tents, or traditional white spaces, they are forced to grapple with a land of make-believe, built to be seen on film.”

Upon entering the studio backlot visitors will encounter Barbara Kruger’s commissioned stickers emblazoned with philosophical questions such as, “Who will write the history of tears?” and “Are there animals in heaven?” and “Who salutes the longest?”

On the studio’s Upper East Side film set, visitors can see Tino Sehgal’s performance This is competition, which looks at the commercialization of the art world and features two dealers competing to sell his work.

Meanwhile, on the studio’s financial district set, artist Paul McCarthy will show a new monumental inflatable work, presented in Los Angeles for the first time. 

“As an extension of the fair’s programming beyond the booths, Frieze Projects asks artists to respond to the Paramount urban street backlot, a stand-in for a real city and a symbol of Los Angeles’s distinct and vast creative ecosystem,” Bettina Korek, executive director of Frieze Los Angeles, said in a statement. “Frieze Projects will provoke visitors to consider the central role of art within the greater cultural landscape.”

Here are the participating artists confirmed so far, though others will be announced at a later date.

Lisa Anne Auerbach
Sarah Cain
Catharine Czudej
Karon Davis
Cayetano Ferrer
Hannah Greely
Trulee Hall
Patrick Jackson
Barbara Kruger
Paul McCarthy
Kori Newkirk
Tino Sehgal