These days, artist x luxury brand collaborations are dime a dozen, but Louis Vuitton has long led the way, recruiting some of the biggest names in contemporary art to produce creative riffs on brand classics. Back in 2003, the fashion house launched a new partnership with Japanese juggernaut Takashi Murakami, who brought some of his playful zeal to handbags that popped with multi-colored decorative details.

Sure enough, these distinctive accessories flew off the shelves and found themselves on the arms of “It” girls everywhere, including Naomi Campbell, Lindsay Lohan, and Paris Hilton. More recently, with the craze for all things Y2K, vintage pieces have been flaunted by models Bella Hadid and Kendall Jenner.

Behind the scenes of Louis Vuitton x Murakami 2025 campaign visuals starring Zendaya. Image courtesy Louis Vuitton.

Since then, Murakami‘s international celebrity has only grown. By 2007, he had joined the roster at Gagosian and, over the past two decades, has been involved in a fleet of high-profile collabs with the likes of Vans, Virgil Abloh, and Supreme, as well as with musicians Kanye West, Pharrell Williams, and Billie Eilish.

For 2025, Louis Vuitton has unveiled a new collection that reprises Murakami’s noughties designs. The face of the campaign, photographed by Inez and Vinoodh, is actor Zendaya, who has been an ambassador for Louis Vuitton since 2023 and that year was also spotted sporting a vintage Louis Vuitton x Murakami bag.

To celebrate the launch, Louis Vuitton has remastered two anime films that Murakami made for the house. These were produced in the style of “Superflat,” a term invented by Murakami in 2000 that adopts the flattened forms of anime to explore consumerism and the U.S.’s cultural influence in postwar Japan.

The first was Superflat Monogram (2003), in which a young girl bored in a shop is taken on a surprising, hallucinatory journey by Murakami’s kawaii character Superflat Panda and captures her experience via a flip phone camera. Superflat First Love (2009) follows a similarly whimsical storyline, this time transporting a schoolgirl to the Louis Vuitton headquarters in Paris, where she meets a handsome young craftsman working on one of the house’s classic trunks.

“I wanted to create a story about kids entering the world of LV, and this is revisiting that,” Murakami recently explained to British Vogue. “Back in the early 2000s, I told Louis Vuitton that I wanted to bring their world to children in order to expand the market. Now, those children are grown up.”

Louis Vuitton x Murakami 2025 campaign visuals starring Zendaya. Image courtesy Louis Vuitton.

Louis Vuitton is going big with this re-edition of its Murakami project by releasing more than 200 pieces. Of course, it would not be complete without bringing back the artist’s iconic Monogram Multicolore shake-up of the LV logo, which appears in 33 colors accompanied by floral motifs. It will appear on a range of items, from luggage trunks for traveling in style to handbags for strolling around the city, like the Keepall 45 or the OnTheGo tote. Matching accessories include hats, sunglasses, belts, scarves, and shoes.

Other motifs from Murakami’s creative universe will also make a reappearance. Superflat Panda, for example, will appear on smaller accessories like a bag charm, a wallet, and even a skateboard. The smiley flowers of the Superflat Garden will appear on bags and perfume bottles.

The collection’s first chapter, which launched on January 1, will be followed up by a second chapter in March. Just in time for spring, some of these pieces will feature Murakami’s Cherry Blossom pattern on bags and sandals.