MoMA and Kickstarter Launch New Design Store Collection

Some of the products in the Kickstarter@MoMAStore collection, including
Some of the products in the [email protected] collection, including "The Present," a rainbow-hued year-long clock by Scott Thrift. Photo: courtesy MoMa Design Store, New York.

New York’s Museum of Modern Art has teamed up with Kickstarter to launch a collection of innovative products sourced from the crowd-funding website, reports Bloomberg. The collaboration provides a rare platform for Kickstarter projects to be offered in a retail setting.

“You always hear so much about Kickstarter projects,” Emmanuel Plat, MoMA’s director of merchandising, told Bloomberg. “The trouble is, you can’t actually see them unless you visit the website.”

Now, several new products, including the flat LED Bulbing Lamp, a set of USB drives made from recycled paper, and the Present Clock—a colorful timepiece that takes a full year to complete its cycle—are being debuted. The new collection, which marks the end of NYCxDESIGN, the city-wide design celebration that wrapped up on May 20, is available online at the MoMA Design Store.


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