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Museum of Ice Cream Will Unleash Its Selfie-Fueled Sugar Shockwave on Fair Week in Miami
A limited number of "exclusive preview tickets" go on sale next week.
Caroline Goldstein
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Bring on the (sugar) rush—the selfie-magnet that is the Museum of Ice Cream has officially announced that it will open a pop-up location in Miami, Florida, to coincide with Art Basel on December 13. Expect some truly epic Instagram action. Our teeth are aching already.
This will be the fourth location of the Museum, having successfully conquered New York, San Francisco, and Los Angeles. So far, the art-ish attraction has hosted more than half a million Instagram-crazed visitors, who are proving that, yes, confection-based culture is here to stay.
The museum will open in the four-story OMA-designed building in the Faena District in Mid-Beach, and promises Miami-centric treats along with its much-Instagramed sprinkle-filled swimming pool. You may well see some celebrities, who always sprinkle on top of fair week in Miami, to be posting from the venue. Last year during Art Basel week, Madonna hosted a benefit gala for her Raising Malwai nonprofit in the very same building.
The Museum of Ice Cream in San Francisco. Photo: Katie Gibbs. Courtesy of MOIC.
Mark your calendars, the $38 tickets go on sale Friday, November 17 at 11 a.m. EST, and are expected to sell out fast. A limited amount of exclusive preview tickets during Art Basel’s opening weekend will go on sale Tuesday, November 14.
The Museum of Ice Cream, Miami will be open from December 13–February 2018.
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