Observer Outs Sellyoulater.com Owner

Viral art market thermometer Sellyoulater.com is the brainchild of Carlos A. Rivera, according to the Observer. The 26-year-old L.A.-based former dealer was outed by a technical glitch that revealed his name when the site’s name was changed to Art Rank several weeks after it launched on February 8th. But Rivera’s ambitions reach far beyond the art world. His next targets? Major corporations like Nike.

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