Is the World Finally Ready for Madonna’s ‘Sex’ Book? A Pop-Up Show in Miami Definitively Answers the Question, 30 Years On

The pop star's groundbreaking 1992 collaboration with photographer Steven Meisel is being reappraised and re-released by Saint Laurent.

Tony Ward and Madonna in an image from Sex. Photo: Steven Meisel.

In one of her most iconic portraits, Madonna, nude except for high heels, casually thumbs a ride on a busy palm tree-lined Miami street. Purse in hand, a cigarette dangles from her lips. Shot in 1992 by Steven Meisel for her notorious book Sex, Madonna’s hitchhiking excursion has now come full circle in Miami during Art Basel week. For its 30th anniversary, the groundbreaking book will, perhaps for the first time, get the gallery treatment (for viewers 18 and over) with an exhibition and re-edition courtesy of the iconoclastic singer herself and Saint Laurent’s cultural initiative, Rive Droite.

A temporary beachfront venue near Ocean Drive and 17th Street has been constructed to showcase the large-format prints culled from Sex, curated by Madonna and Saint Laurent’s creative director, Anthony Vaccarello. A bespoke batch of 800 limited-edition copies of the long out-of-print book was pressed for the occasion by Callaway, the book’s original publisher.

The show runs from November 29 through December 4 from 3 p.m. to 9 p.m. If you can’t snatch a copy of the book, tote bags, T-shirts, and other merchandise will be available. Proceeds benefit the Raising Malawai organization for vulnerable youth.

Madonna hitchhikes. Photo: Steven Meisel

Next stop, Art Basel Miami Beach. Photo: Steven Meisel, courtesy of Saint Laurent Rive Droite.

Steven Meisel captured Madonna’s diametric extremes in two monolithic pillars of her career. The projects are so comically diverse one can picture a cartoon angel and devil on Meisel’s shoulder goading him on. First came the lace and ruffle come-hither Like a Virgin album cover in 1984. Then he documented Madonna’s dominatrix persona “Dita” in Sex.

Sealed in a condom-like Mylar sheath, Sex sold over 150,000 copies on the day of its release. The New York Times dubbed it “deliberately degenerate hoopla.” It featured not only Madonna as Dita, but also cameos by fashion titans like Naomi Campbell and Isabella Rossellini, cult figures Udo Kier and Tony Ward, and music-industry guests like Vanilla Ice and Big Daddy Kane (who look fabulous!). Sex was denounced by the Vatican and banned in India and Japan. Amid the global hysteria, what’s often lost is the power of the images themselves.

Sex was firmly ensconced in the Sex = Death era, and the tumult of the times is encapsulated in all of the piercing and seedy dungeon bondage and goings-on—but so is the defiant sexuality. This wasn’t just a hot, sex-positive paean to the singer’s libido, but a political cri de coeur and a reflection of percolating angst. In the foreword, Madonna wrote, “My fantasies take place in a perfect world, a place without AIDS.”

Editor Glenn O'Brien, Madonna, and photographer Steven Meisel attend the 'Sex' book party at Industria Superstudio, New York, New York, October 15, 1992. (Photo by Sonia Moskowitz/Getty Images)

Editor Glenn O’Brien, Madonna, and photographer Steven Meisel attend the ‘Sex’ book party at New York’s Industria Superstudio, October 15, 1992. Photo: Sonia Moskowitz/Getty Images.

But with hindsight, one must grasp that these were images that shocked America to its core—interracial and same-sex relations were not run-of-the-mill depictions. “I do in a way see myself as a revolutionary at this point,” Madonnna told Newsweek on the eve of the book’s release. “I think it will open some people’s minds for the good, and that’s enough, as far as I’m concerned.”

The book helped move the pendulum, albeit by presenting extremes. The images still resonate with shock value to this day; one would be hard-pressed to find a current pop singer willing to pose for such scenarios.

Madonna in an image from Sex Photo: Steven Meisel

Madonna takes a bite out of the patriarchy. Photo: Steven Meisel, courtesy of Saint Laurent Rive Droite.

As a whole, the book exudes the aura of a discovered artifact with a pastiche of styles. Some images reflect the vibe of found stag films and anonymous pornography; other shots echo Helmut Newton, Guy Bourdin, Robert Mapplethorpe, and Man Ray—a skill of Meisel is his ability to masterfully hopscotch between styles. There are striking design flourishes, such as decorative staples, courtesy of the project’s creative director, Fabien Baron.

Sex turned out to be one of Madonna’s most powerful and resounding art projects. She got the entire planet talking about her, even if a good portion was denouncing her. The mythos about the project has only grown since 1992. It shaped a generation of gay men who realized that they, too, could be flogged in a sex club. Even the book’s flawed spiral binding (it falls apart) adds to its allure and mystique, making an intact copy a rare grail.

Madonna in an image from Sex Photo: Steven Meisel

Madonna in an image from Sex. Photo: Steven Meisel, courtesy of Saint Laurent Rive Droite.

Sex accompanied the divisive album Erotica, which explored similar themes (it sold less than half as many copies as its predecessor, Like a Prayer). But as aesthetics and reference points shift, Erotica and Sex are more relevant for new generations, and are deservedly being re-evaluated as pinnacles of Madonna’s career instead of missteps. Who wants to hang out with a virgin anyway?

Totally ready for Art Basel. Photo: Steven Meisel

Totally ready for Art Basel. Photo: Steven Meisel, courtesy of Saint Laurent Rive Droite.

Madonna is aware that she won the culture war and is prepared to bask in vindication. She summed it up best in a post to her Instagram presaging the exhibition: “30 years ago I published a book called S.E.X. in addition to photos of me naked there were photos of Men kissing Men, Woman kissing Woman and Me kissing everyone. I also wrote about my sexual fantasies and shared my point of view about sexuality in an ironic way. I spent the next few years being interviewed by narrow minded people who tried to shame me for empowering myself as a Woman. I was called a whore, a witch a heretic and the devil. Now Cardi B can sing about her WAP. Kim Kardashian can grace the cover of any magazine with her naked ass and Miley Cyrus can come in like a wrecking ball. You’re welcome bitches…”

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