Edward Hopper, Soir Bleu (1914). Courtesy Whitney Museum of American Art.

In an age of the Museum of Ice Cream, of Immersive Klimt, and of the sprawling Meow Wolf empire, museums and art galleries that show plain old art are fighting for visitorship, straining to get eyeballs wherever they can. New York’s Whitney Museum of American Art is banking on one of its trademark holdings to draw in visitors this summer.

The institution boasts more works by the beloved artist Edward Hopper than any other institution—some 3,151 examples—and for the third time this year, it will celebrate the artist’s July 22 birthday.

But if paintings hanging on the walls aren’t celebratory enough for you, the neighborhood business improvement district (BID) has you covered.

The Meatpacking District’s BID and the Whitney will offer “Step Into Hopper,” their take on the immersive art phenomenon—in this case without massive projections but rather with large-scale, interactive installations based on his most recognizable works. They’ll be on display in the nearby Gansevoort Plaza.

Edward Hopper, Nighthawks (1942). Courtesy of the Art Institute of Chicago.

Hopper is known for conveying modern alienation in scenes of American life, whether urban or rural, with psychological subtlety and an ambivalent mood. From press materials, those aren’t the moods that will be explored in what is, admittedly, a birthday celebration.

You’ll be able to sit inside the iconic diner depicted in his classic Nighthawks (1942), where there will even be a live barista serving coffee on the weekend while supplies last. (“Unconsciously, probably, I was painting the loneliness of a large city,” the artist said.)

For circus enthusiasts, there will be a representation of Soir Bleu (1914), where Hopper depicts French café culture, specifically a quiet moment at the end of the night, where everyone, including the clown, seems partied out. In the birthday recreation, there will be an actual clown on the scene. (According to the museum’s audio guide, there’s a sex worker in the painting, too, which calls back to the neighborhood’s raunchy pre-gentrification history, but, probably no sex workers will be present this month.)

Edward Hopper, Early Sunday Morning (1930). Courtesy Whitney Museum of American Art.

If you get over-caffeinated at the diner and the clowns are too menacing, you can find Hopper’s version of the chill-out room, based on his preternaturally still 1930 canvas Early Sunday Morning. The painting is so striking partly for the absence of human figures, so it’s not clear how occupying it is in the spirit of the work, but by all means, come on in.

“The ‘Step Into Hopper’ installation is a first-of-its-kind for the neighborhood that brings a world-renown[ed] artist’s paintings to life, and our hope is that through these installations people are able to reimagine Hopper’s portrayal of American life and create a new work of art that reflects their diverse perspective and lived experience,” said Jeffrey LeFrancois, executive director of the Meatpacking BID.

For those who want to see the paintings themselves, Soir Bleu and Early Sunday Morning will be on view at the museum, by the way. (Nighthawks resides at the Art Institute of Chicago.)

Those with an athletic bent can embark on a 60-mile bike ride from the museum to the artist’s birthplace in Nyack, New York, on July 20. (Hopper was an avid cyclist.) That’s organized with Edward Hopper House Museum and Study Center in Nyack and Transportation Alternatives, which advocates for biking, walking, and public transit in New York City. More than 100 cyclists joined in to make the journey last year, said the museum.


Follow Artnet News on Facebook:


Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.