A.I. Art Maestro Refik Anadol Gives Bulgari a Boost With a Pop-Up Show in New York Celebrating 75 Years of Its Serpenti Collection

The artist created a rapturous riff on nature, technology, and metamorphosis to honor the snake-inspired line's diamond anniversary.

Step in to Refik Anadol's immersive Serpenti world. Photo: Trevor Parker, courtesy of Bulgari.

Do you want to bask in a metamorphosing multisensory Refik Anadol artwork, but you need a stratospheric merch option several echelons above a museum gift shop? The master Roman jeweler Bulgari has an answer for you, with its temporary outpost/immersive gallery in downtown New York City.

Coiled for luxury. Some of the Serpenti collection on offer at the 75th anniversary locale in the Meatpacking District. Photo: Trevor Parker, courtesy of Bulgari.

Coiled for luxury. Some of the Serpenti collection on offer at the 75th anniversary locale in the Meatpacking District. Photo: Trevor Parker, courtesy of Bulgari.

The Meatpacking District pop-up, which opened earlier this month and runs until July 16, celebrates the 75thanniversary of the brand’s iconic Serpenti collection of snake inspired jewelry. Anadol, who currently has a hit MoMA installation on view and recently unveiled his A.I. generated spectacle Gaudi Dreams in Barcelona, was the perfect artist to tap for the project.

His constantly changing datascapes can be equated to Bulgari’s ever-evolving Serpenti motif. But whereas Anadol’s work is A.I.-driven, drawing on 120,000 snake images to “train” the algorithm to compose his work, Bulgari still crafts and assembles each of its pieces by hand.

Like a snake sheds its skin, Anadol's space is in a constant flux of transformation. Photo: Trevor Parker, courtesy of Bulgari.

As a snake sheds its skin, Anadol’s space is in a constant flux of transformation. Photo: Trevor Parker, courtesy of Bulgari.

Anadol’s multisensory sculpture, titled simply Serpenti, is a study in psychedelia, nature, and technology. It was originally created in 2021 and previously displayed in Milan, London, and Madrid.

In the pop-up show in New York, Anadol’s art is accompanied by “Bulgari Serpenti 75 Years of Infinite Tales,” a mini exhibition that highlights 25 standout pieces from the collection’s glimmering history, as well as seven new high jewelry pieces created especially for the anniversary.

“Bulgari Serpenti 75 Years of Infinite Tales is on view through July 16 at 70 Gansevoort Street.


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