Which A-List Art Power Couple Was Behind That Absurd, Now-Viral Ad for an Assistant? We Found Out

Meet the 'Bad Art Couple.'

Tom Sachs and Sarah Hoover attend a Chanel fashion show at New York's Metropolitan Museum of Art in 2018. Photo by Jared Siskin/PMC.

When a “high-profile art world family” posted an ad on the New York Foundation for the Arts job board looking for an executive assistant, the internet took notice—and not in a good way. The demanding position read like a parody and seemed significantly underpaid at just $65,000 to $95,000 a year given the role’s extensive responsibilities.

So who is this family seeking a candidate determined to “make life easier for the couple in every way possible,” including by managing their “dog systems,” “closet systems,” rooftop gardening, drafting emails and social media posts, picking up clothes from “high-end stores,” booking “high-end travel,” providing IT support, helping with “in-studio cats,” managing house cleaning, providing childcare, being available on nights and weekends, signing an NDA, and driving the family to the Hamptons—after packing their bags?

All signs point to artist Tom Sachs and his wife, former Gagosian director Sarah Hoover.

A former Sachs employee told Artnet News that it was the mention of an “organizational officer” in the 600-word job description that “clocked it” in their mind. “And dog systems and closet systems. There’s only one person who would say those three things.” Plus, the ad looks awfully similar to previous Sachs job listings.

The couple has also been named as the creators of the ad—first mentioned in Artnet News Pro column Wet Paint—in numerous posts online. Maika Pollack, director of the John Young Museum of Art and University Galleries at the University of Hawai‘i, tweeted simply “lol Tom Sachs and Sarah Hoover.” Another user wrote “it’s gotta be tom sachs and sarah hoover I feel it in my bones.”

Commenters on Emily Colucci’s blog Filthy Dreams, which publicized and ridiculed the job listing—and was smart enough to save it as a PDF before its owners scrubbed it from the internet—say the same. “I can assure you this is Tom Sachs and his ‘organizational officer,'” wrote a commenter named Ellen on Colluci’s blog.

Sarah Hoover and Tom Sachs, guests of honor at the Art Production Fund gala. Photo courtesy of BFA.

Sarah Hoover and Tom Sachs, guests of honor at the Art Production Fund gala. Photo courtesy of BFA.

The ad also provides a number of identifying details that line up with Sachs and Hoover, who married in 2012. They share a French bulldog named Cookie Dough and have a five-year-old son, Guy. Sachs also has a well-documented predilection for “systems,” having said at various times that his work takes inspiration from “food delivery systems,” “speaker systems,” and “reaction control systems.” His studio is apparently filled with “sorting systems.”

The artist, who is known for his “Space Program” series of sculptures related to NASA space missions, demands that viewers of his work share his extreme attention to detail and sometimes perform menial tasks—such as sorting screws—in order to participate in it. Visitors to his 2017 “Space Camp” on New York’s Governors Island had to watch a 40-minute film and complete a grueling obstacle course in order to take home a pair of Sachs’s new NIKECraft Mars 2.0 sneakers. Before granting journalists interviews, he instructs them to watch a 21-minute film explaining the rules of his studio.


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