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Which A-List Art Power Couple Was Behind That Absurd, Now-Viral Ad for an Assistant? We Found Out
Meet the 'Bad Art Couple.'
Meet the 'Bad Art Couple.'
Sarah Cascone ShareShare This Article
When a “high-profile art world family” posted an ad on the New York Foundation for the Arts job board looking for an executive assistant, the internet took notice—and not in a good way. The demanding position read like a parody and seemed significantly underpaid at just $65,000 to $95,000 a year given the role’s extensive responsibilities.
So who is this family seeking a candidate determined to “make life easier for the couple in every way possible,” including by managing their “dog systems,” “closet systems,” rooftop gardening, drafting emails and social media posts, picking up clothes from “high-end stores,” booking “high-end travel,” providing IT support, helping with “in-studio cats,” managing house cleaning, providing childcare, being available on nights and weekends, signing an NDA, and driving the family to the Hamptons—after packing their bags?
All signs point to artist Tom Sachs and his wife, former Gagosian director Sarah Hoover.
A former Sachs employee told Artnet News that it was the mention of an “organizational officer” in the 600-word job description that “clocked it” in their mind. “And dog systems and closet systems. There’s only one person who would say those three things.” Plus, the ad looks awfully similar to previous Sachs job listings.
The couple has also been named as the creators of the ad—first mentioned in Artnet News Pro column Wet Paint—in numerous posts online. Maika Pollack, director of the John Young Museum of Art and University Galleries at the University of Hawai‘i, tweeted simply “lol Tom Sachs and Sarah Hoover.” Another user wrote “it’s gotta be tom sachs and sarah hoover I feel it in my bones.”
Commenters on Emily Colucci’s blog Filthy Dreams, which publicized and ridiculed the job listing—and was smart enough to save it as a PDF before its owners scrubbed it from the internet—say the same. “I can assure you this is Tom Sachs and his ‘organizational officer,'” wrote a commenter named Ellen on Colluci’s blog.
The ad also provides a number of identifying details that line up with Sachs and Hoover, who married in 2012. They share a French bulldog named Cookie Dough and have a five-year-old son, Guy. Sachs also has a well-documented predilection for “systems,” having said at various times that his work takes inspiration from “food delivery systems,” “speaker systems,” and “reaction control systems.” His studio is apparently filled with “sorting systems.”
The artist, who is known for his “Space Program” series of sculptures related to NASA space missions, demands that viewers of his work share his extreme attention to detail and sometimes perform menial tasks—such as sorting screws—in order to participate in it. Visitors to his 2017 “Space Camp” on New York’s Governors Island had to watch a 40-minute film and complete a grueling obstacle course in order to take home a pair of Sachs’s new NIKECraft Mars 2.0 sneakers. Before granting journalists interviews, he instructs them to watch a 21-minute film explaining the rules of his studio.
Hoover, who spent nearly 15 years working at Gagosian, is known for going to galas and sporting glamorous outfits—which probably come from the “high-end stores” mentioned in the NYFA listing. She is currently a board member at the Art Production Fund and Recess Art nonprofits. She has also written a forthcoming book on the challenges of pregnancy and motherhood (even with a small army of nannies, assistants, a chef, and other help) that is being adapted for television.
“Motherhood is put on this pedestal in the sense that there are very few ordained paths that you’re allowed to take,” Hoover recently told Harper’s Bazaar. “In another sense, it’s the opposite of being on a pedestal because there’s no government support for mothers. It’s almost impossible. It’s prohibitively difficult to be a working mother.”
Even for an industry like the art world, where young people struggling to find a career foothold frequently take low-paying yet exhausting jobs for which they are overqualified, the Sachs-Hoover executive assistant is… a lot. (The New York Times even called it “the worst job ever.”)
No word yet on whether they’re still hiring.
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