The first permanent space dedicated to immersive art experiences is opening in London this October, and it is a whopping 30,000 square feet.

Frameless, located in Marble Arch, invites audiences to experience interactive presentations of some of the public’s best-loved masterpieces by historical artists like Klimt, Cézanne, Monet, van Gogh, Dalí, and Kandinsky.

These will be housed across four galleries decked out with state-of-the-art technology. On the opening night, one of these spaces will be filled with 360-degree landscapes, cityscapes, and seascapes by an assortment of artists including Cézanne, Canaletto, Turner, and Casper David Friedrich.

The other three will be used to bring to life Edvard Munch’s Scream, with music to heighten the emotion tension, Monet’s The Waterlily Pond: Green Harmony, and Kandinsky’s jazz-inspired Yellow, Red, Blue.

Frameless anticipates becoming one of London’s major cultural landmarks, and if it does so this will reflect the craze for immersive experiences in recent years as they reimagine familiar works of art for new audiences. The exhibitions have typically been temporary, but their popularity has seen the sector receive a huge boost in funding from investors meaning that we may yet see more permanent spaces like this one, which was modeled on Paris’s L’Atelier des Lumières.

Frameless opens to the public on October 7, 2022. See images of the digital immersive art exhibition space below. 

Gallery Munch at Frameless UK. Photo: Jordan Curtis Hughes.

Gallery Monet at Frameless UK. Photo: Jordan Curtis Hughes.

Gallery Monet at Frameless UK. Photo: Tom Dymond.

Frameless Digital Immersive Art Experience. Photo: Paul Musso.