24-Year-Old Heartthrob Noah Centineo Launched a Pop-Up Museum to Encourage Influencers to Get Out the Gen-Z Vote

The "To All the Boys I’ve Loved Before" star wants young voters to be proud of participating in democracy.

Noah Centineo at his Fuck This I'm Voting pop-up museum. Photo courtesy of Noah Centineo.
Noah Centineo at his Fuck This I'm Voting pop-up museum. Photo courtesy of Noah Centineo.

Actor Noah Centineo, the 24-year-old star of the Netflix film To All the Boys I’ve Loved Before, has launched a pop-up get-out-the-vote museum in Los Angeles, aimed at celebrities and influencers.

The space, christened Fuck This I’m Voting, has all of the trappings of Instagram gold: a Kusama-esque infinity room, colorful paintings by artist Jonni Cheatwood, and a prime location right across the street from influencer-favorite restaurant BOA Steakhouse on Sunset Boulevard.

Today is the last day for tours with Centineo, who has been leading masked groups of social media darlings around the space. To date, visitors have included Kylie Jenner, TikTok star Larray, and model Anastasia Karanikolaou,

For the rest of us, Centineo has put a virtual 3-D tour of the installation on the Fuck This I’m Voting website.

To bring the experience, which is non-partisan, to life, Centineo and his co-organizer, Josh Heller, worked with creative studio Production Club and Castle, a forthcoming members club for “creators.”

Noah Centineo at his Fuck This I'm Voting pop-up museum. Photo courtesy of Noah Centineo.

Noah Centineo at his Fuck This I’m Voting pop-up museum. Photo courtesy of Noah Centineo.

The pop-up is an outgrowth of Favored Nations, the nonprofit for climate change, LGBTQ rights, and health causes that Centineo and Heller founded with business manager Paul Leighton in March. (The mission statement is to inspire “the world to give a shit.”)

Other installations in the space include a room featuring soundbites from Barack Obama, Ted Cruz, and Bernie Sanders, along with videos depicting some of the natural disasters afflicting the country. There is also an explainer of the propositions on the California ballot, and a gift shop selling hoodies and hats bearing the Fuck This I’m Voting name, all to benefit Favor Nation’s charitable giving.

Centineo was inspired to open the pop-up to prevent others from repeating the mistake he made in 2016: not voting. “I told myself that because I wasn’t an educated voter, it would be more dangerous for me to vote,” Centineo told the New York Times. “I told myself I shouldn’t be voting if I don’t know what I was doing.”

But Centineo set out to educate himself about politics and now, four years later, hopes that other influencers will use their platforms to inspire their legions of followers—especially first-time Gen Z voters—to do the same and head to the ballot box. “I’m not sure why there’s a hesitancy,” he said. “Voting is something you can do if you’re conservative or liberal. It’s something we should be proud of.”


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