1. Be like these guys.
As some of the most expensive artists at auction, it would be wise to take a cue from Jeff Koons, Jasper Johns, Ed Ruscha, and Christopher Wool. Instead of being a Dead White Male Artist (which also helps), you can stay in the realm of the living!
2. Already be famous.
It works even better if people are already familiar with your face, as evidenced here, here, here, here, and here. (James Franco, Shia LaBeouf, Adrien Brody, Miley Cyrus, and Kanye West, we’re looking at you.)
3. Be rich to begin with.
It’s the next best qualifying inroad to art world fame and (greater) fortune. For a critical view on this subject, see Ben Davis’s essay: “Do You Have to Be Rich to Make It as an Artist?”
4. Hire dozens of assistants to make your work.
Just don’t axe them in bulk like Jeff Koons recently did. Sometimes bad publicity kills the brand.
5. Make sure it’s Instagram-friendly.
Because, why else would anybody go to your show?
6. Secure the holy trinity.
Critics, collectors, and curators, like the ones pictured above, are key to your success. Collect them all!
7. If you’re a woman, be of a certain age.
May this New York Times feature enlighten you on the “very small sampling of the female artists now in their 70s, 80s and 90s we should have known about decades ago.”
8. Otherwise, be naked.
The artist collective known as the Guerrilla Girls has been stressing this point for the past three decades. Haven’t you been listening?
9. Antagonize the government.
As Chinese dissident Ai Weiwei recently conceded to the secret police: “Without the power that you represent I would never have become what I am today.”
10. Die.
May we forever worship Vincent, Frida, and other patron saints of the celebrated Expensive Dead Artist cohort.
*This is a satirical post.