Meet 5 Emerging Collectors Who Are Heralding in a New Era of the Art Market in Italy

From a former photography gallerist to the founder of an artists’ residency program, these collectors all merit your attention.

Installation view, "Paul McCarthy," Hauser & Wirth at miart 2019. ©Paul McCarthy, courtesy the artist and Hauser & Wirth. Photo by Nicola Gnesi.

A new generation of Italian collectors is bringing an international dimension to the country’s art scene. With an insatiable curiosity about art being created both in Italy and elsewhere, these collectors are actively supporting artists of their own nationality while taking an engaged interest in artists from other cultures.

Some come from cultural families and began collecting in their teens, having already received artworks as presents or through inheritance. Others gravitated towards art through passion, sometimes going against the grain of their family. 

What is striking is how these collectors wear several hats—either by running an artists’ residency, an art-and-architecture platform or a consultancy. Collecting is not a mere sideline activity but is inextricably linked to their daily occupations. Their commitment to collecting is all the more remarkable given how badly affected Italy was during the pandemic.


Nicoletta Rusconi

Nicoletta Rusconi

Age: Quoting Hermann Hesse, Rusconi has “entered the third stage of her life.”

What’s in the Collection: Painting, sculpture, photography, ceramics, textiles and site-specific installations. Artists include Simone Fattal, Valentin Carron, Katharina Fritsch, Christiane Löhr, Ariel Schlesinger, Mathieu Mercier, Igshaan Adams, Petrit Halilaj, Latifa Echakhch, Flavio Favelli, Jonathan Monk, Luigi Ghirri, Vanessa Safavi, Sheila Hicks, Tomás Saraceno, Eva Kotátková, Pae White, and Thomas De Falco.

Distinguishing Factor: Rusconi has long been dedicated to promoting artists and collaborating with institutions. She formerly owned a photography gallery, Fotografia Italiana, which was later renamed eponymously to represent contemporary artists. Today she runs Nicoletta Rusconi Art Projects. This has branched out to an exhibition space and artists’ residency, Cascina I.D.E.A., in a restored farmhouse in the Piedmontese countryside. Rusconi’s latest venture is an Instagram profile called ARTbite that promotes artworks costing €300 ($347) and €3,000 ($3,473). Rusconi seeks a “therapeutic value” in art. She says: “I buy from the heart and my collection contains everything that has moved me over the years. Collecting for me is life; it is breathing.”

Where She Shops: Kaufmann Repetto (Milan), Massimo Minini (Brescia), Francesca Minini (Milan) and Eva Presenhuber (Zurich), and at fairs such as Miart, Art Basel, Liste, FIAC, and Frieze.

Fun Fact: Rusconi had an epiphany in 2002 when she visited the Barnett Newman exhibition at Tate Modern and was moved to tears by the artist’s Stations of the Cross minimal paintings. “It was clear to me that my heart was showing me a path and that I wanted to follow it.” 

Social Media Profile: @nicolettarusconi_artistmia @artbite_project


Andrea Festa

Andrea Festa

Age: 38

What’s in the Collection: Around 70 works from the 1990s onwards, mostly consisting of photography and painting. Festa describes his collection as being “very pop and colorful, a mix of figuration and abstraction.” Artists include Axel Hütte, Angel Ortiz, Gavin Kenyon, Marc Quinn, Takashi Murakami, Sterling Ruby, Adam McEwan, Evan Holloway, Maureen Gallace, Karen Kilimnik, Barnaby Furnas, Sherrie Levine, Michael Craig-Martin, Günther Förg, Louise Giovanelli, and Elad Lassry. 

Distinguishing Factor: Festa runs an art consultancy, Andrea Festa Fine Art, and bravely founded a gallery in his apartment in Rome last year during the pandemic. “The classic concept of a gallery is in crisis because the online experience is destroying the traditional gallery,” Festa says. “I have a beautiful, classical apartment in the centre of Rome and my gallery is focused on paintings.” Festa views collecting as something obsessive: after first collecting comics at the age of 10, he began collecting music and movies on VHS and DVDs in his teens before turning his attention to art in his twenties.

Where He Shops: Peres Projects (Berlin), Frutta (Rome), Rodolphe Janssen (Brussels), Ghebaly Gallery (Los Angeles) and at auction houses such as Sotheby’s, Christie’s, and Phillips. 

Fun Fact: Festa studied theater while concurrently pursuing his studies in pharmacology. He has been working as a pharmacist for nine years while honing his eye as a collector.

Social Media Profile: @andreafestafineart


Edoardo Monti

Edoardo Monti. Photo: Federica Simoni.

Edoardo Monti. Photo: Federica Simoni

Age: 29

What’s in the Collection: Mostly works created from the 2000s onwards by artists in their thirties and forties. Artists include Bea Bonafini, Sara Anstis, Andrea Bocca, Torbjørn Rødland, Sabine Marcelis, Soft Baroque, Gideon Rubin, Silas Inoue, Thomas Braida, Flora Yukhnovich, and Chloe Wise.  “What drove me to supporting their practice is having the chance to meet them personally,” Monti says. 

Distinguishing Factor: Monti supports emerging artists through the residency program that he founded in 2017 at Brescia’s Palazzo Monti. His family had acquired the splendid 13th-century palace a few decades earlier and Monti had the palazzo and its 18th-century frescoes restored. Over the last four years, 180 artists have fulfilled a residency. “The artists are free, but not legally bound, to leave any kind of artwork behind, such as a sculpture or photo,” Monti says. “Our goal is to have fewer artists but for longer periods of time, and to give them more financial support.” 

Where He Shops: The Hole (New York), Marc Straus (New York), Massimo Minini (Brescia), Monitor (Rome), and Rolando Anselmi (Rome).

Fun Fact: Monti inherited a tapestry work by Fortunato Depero from his grandfather and then made his first acquisition—a multiple by Vanni Cuoghi—at the age of 14. After studying at Central Saint Martins College of Art and Design, he worked for eight years as a communications manager for Stella McCartney in London and New York.

Social Media Profile: @edoardomonti



Lorenzo Perini-Natali

Lorenzo Perini-Natali

Age: 31

What’s in the Collection: Around 75 works of paintings, drawings and photography, with a focus on emerging Italian artists and works by international artists created since 2000. Artists include Peter Dreher, Dana Lok, Paul Kremer, Yngve Holen, Andrea Galvani, Andy Woll, Michael Kagan, Wolfgang Tillmans, Tony Lewis, Bertrand Lavier, David Ostrowski, Will Boone, Andrei Molodkin, Alice Ronchi, Margherita Moscardini, Linda Carrara, Francesco De Prezzo, William Kentridge, and Vincenzo Castella.

Distinguishing Factor: Perini-Natali’s family founded an industrial group and this environmental background shaped his taste and the prevalence of blues, grays, and references to industrial objects in his collection. He started visiting artists’ studios at the age of 24 and extensively researches the artists that interest him. “I really believe the collection has to be a mirror of the collector,” he says. 

Where He Shops: Clima Gallery (Milan), Massimo De Carlo (Milan/London/Hong Kong/Paris), David Zwirner, Galerie Neu (Berlin), Bill Brady Gallery (Kansas City), König Galerie (Berlin), Eduardo Secci (Florence/Milan), Galleria Massimo Minini (Brescia), Lia Rumma (Milan). 

Fun Fact: After working for his family’s company, Perini-Natali studied visual arts at NABA, Milan’s New Academy of Fine Arts. He has a Masters degree in Contemporary Art Markets—his thesis was on art and industry—and did an internship at Sotheby’s, Milan.

Social Media Profile: @perini_natali


Oliva Sartago

Oliva Sartago

Age: 29

What’s in the Collection: Over 30 works by international artists including Anri Sala, Walead Beshty, Antony Gormley, Haroon Mirza, Tomás Saraceno, Pietro Ruffo, and Maria Lai. 

Distinguishing Factor: Sartago, who is based in London, has been acquiring two artworks per year since the age of 16. Her parents are the architects Piero Sartogo and Nathalie Grenon who worked on projects with artists such as Alighiero Boetti. She grew up going to art fairs and her knowledge of architecture influenced her sensibility towards art. 

Where She Shops: Chantal Crousel (Paris), Lisson Gallery (London), Pace (London) and Kewenig (Berlin), among other places.

Fun Fact: As a director of art and architecture at Superblue (which creates “experiential” art installations), Sartago commissioned the Japanese architect Sou Fujimoto to create Forest of Space in dialogue with Drift’s Shy Synchrony installation atDesign Miami/ Basel in September. Back in 2018, she teamed up with Phillips on a project for which she asked eight architects, from Norman Foster to Alessandro Mendini, to each design a carpet.

Social Media Profile: @oliva_sartogo

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