Cindy Sherman Is Selling Her Twice-Worn Marc Jacobs Dress for Charity

Other celebrities including Oprah Winfrey and Cate Blanchett have also contributed lots to the benefit sale.

Cindy Sherman at the Party In The Garden at Museum of Modern Art in New York, 2013. Photo: Michael Stewart/WireImage.

Cindy Sherman is contributing a spectacular Op Art dress she bought from the Marc Jacobs’s Spring/Summer 2013 collection to a charity auction hosting by ReSee. Through May 2, ReSee will open online bidding for 15 fashion treasures from nearly a dozen celebrities. Sherman’s dress hits the block on April 30.

The likes of Catherine Deneuve, Cate Blanchett, and Oprah Winfrey are contributing lots, but Sherman’s single dress is a twofer. Sherman bought the mod look at the brand’s SoHo store, according the lot’s page. “I wore it twice—don’t remember the first occasion (some benefit I believe in 2012 after my retrospective at MoMA),” she said. Sherman loved the dress so much that she wore it a month later to the Museum of Modern Art’s annual Party in the Garden benefit in New York. Actor and comedian Rachel Feinstein showed up in the same ensemble.

A full length, front fracing photo of Cindy Sherman wearing a black and white dress and holding a black purse before a leafy green background with yellow letters in it

Cindy Sherman at the Party In The Garden at the Museum of Modern Art in New York, 2013. Photo: Ben Gabbe/Getty Images.

“It was hysterical!” Sherman recounted of seeing Feinstein at the event. “Marc told her that since I’d already worn it a month prior, there’s no way I’d wear it again—little did he know!” Sherman and Jacobs have enjoyed a rich rapport spanning the past few decades. She just appeared in a Marc Jacobs ad campaign this January.

But, Sherman never did wear the gown again. “Maybe those two times were already worth the price,” she said, “and this is for a good cause.” The size four getup looks comfortable but daring—with a boat neckline, three quarters sleeves, and relaxed bodice—all in a black and white lacquered sequin appliqué. Its principal checkered pattern splits into strips alongside stripes at the waist, all of which cascade to the floor, revealing a black silk lining beneath. It is estimated to make €800–€1,000 ($857–$1,070).

Jacobs’s 2013 collection played off the 1960s. Ruby Jean Wilson wore this look in the ad campaign. Whoever buys this one will receive a handwritten thank you from Sherman, too.

Cindy Sherman for Marc Jacobs Spring/Summer 2024. Photo: Juergen Teller, courtesy of Marc Jacobs.

All proceeds from ReSee’s anniversary auction will benefit the U.K.’s Women for Women International charity, which “has served more than 462,000 women survivors of war,” the platform relays. ReSee’s Sofia Bernardin and Sabrina Marshall note that the cause speaks to them as female co-founders. Women for Women managing director Sara Bowcutt adds that “with over 27 live conflicts taking place globally, there has never been a more important time to come together.”

Bernardin, Marshall, and Sheman all hope the sale will also encourage a more sustainable approach to style. “Wouldn’t it be great,” Marshall told Vogue “if celebrities wore something two, three, more times over? Wouldn’t that be a game-changer? The conversation would become so different.”

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