Wim Pijbes chairs the inaugural Frieze Masters talk “Collecting Beyond Contemporary” with collectors Marguerite Hoffman and Danny Katz. The series—which this year includes discussions with artists William Kentridge, Phyllida Barlow, and Edmund de Waal—is a new addition to the talks program at Frieze London, with support by Gucci and artnet.

Jasper Sharp, adjunct curator of modern and contemporary art at the Kunsthistorisches Museum in Vienna, introduces the prime themes discussed in this first talk: goals of art historians versus the goals of Frieze and private collectors.

Pijbes is the general director of the Rijksmuseum; his leadership there resulted in extensive renovations and the museum’s reopening in April 2013. He has lectured and written extensively on art and the role of museums in society. Pijbes is a regular contributor to several magazines, newspapers, and the opinion television program Buitenhof, and  has penned a series of children’s books about viewing art, including Het Kleine Schilderboek (The Little Book on Painting), published in 2008.

Dallas collector and philanthropist Marguerite Hoffman holds a master’s degree in art history and is a major donor to Harvard University. She collects mainly contemporary artwork, and is now amassing a collection of medieval manuscripts.

Danny Katz has been dealing in Old Masters sculpture since 1968. He is celebrated for his discerning “eye.” His gallery the Daniel Katz Gallery is located in London.