Moving Image, the video- and film-centric art fair with editions in New York and London that was co-founded by Murat Orozobekov and Edward Winkleman, will expand to Istanbul this fall, with its first edition in the Turkish city due to take place concurrent with its marquee fair, ArtInternational, from September 25–28, at the Haliç Congress Center’s Kuleli Building. The new Istanbul expansion is due to take place just three weeks before Frieze London, when Moving Image London typically takes place.

“Istanbul lends itself magnificently to such an initiative—the demand for internationally celebrated art is high here and our experience with ArtInternational’s own screening program has shown us that video works are particularly appreciated,” ArtInternational director Dyala Nusseibeh said in a statement. “We are really happy to be able to welcome this dynamic new element alongside our Fair.”

Though exhibitors and artists for the fair’s first Istanbul outing have yet to be announced, a typically impressive lineup of curatorial advisers will be picking the galleries that will be invited to participate. The curatorial advisory committee for Moving Image Istanbul consists of Orange County Museum of Art chief curator Dan Cameron, Mori Art Museum curator Kenichi Kondo, Hamburg-based collector Sabine Brunckhorst, independent Brazilian curator Paula Alzugaray, PILOT Gallery founder and director Azra Tüzünoglu, and the artistic director of Borusan Contemporary Istanbul Kathleen Forde.