Art Fairs
Pierce Brosnan Is Plugging a New A.I. Platform With an Art Drop
The 007 star is showing his new work with the A.I.-powered Olea.
Last year during Miami Art Week, Hollywood star Pierce Brosnan made his public debut as an artist, showing five of his paintings at the long-running Art Miami fair located at Herald Plaza on Biscayne Bay. That presentation came about via OLEA, a collection management platform developed by co-founders Billy Pressley and Jose Balthazar, who invited Brosnan to show his work.
This year, the three have kicked it up a notch with Brosnan showing his work once again, this time enhanced by a new A.I.-powered art curation tool called Oli, which aims to transform the art discovery experience for users be they artists, collectors, or gallerists. Further, Brosnan has come on board as a shareholder and advisory board member. The work he is showing this time around is an editioned linocut print of Vincent Van Gogh.
This piece was inspired by Vincent Van Gogh: The Lost Arles Sketchbook, a long-cherished book in Brosnan’s studio that he described as “treasure trove.” Brosnan recalled being drawn to its cover, sparking the creation of this linocut.
“Creativity is a bridge to the unique and extraordinary,” Brosnan told Artnet News. “OLEA’s A.I. technology, Oli, transforms how artists connect with audiences, amplifying the emotion and stories behind our work. Oli is a celebration of innovation and the human spirit, pushing the boundaries of art and experience.”
OLEA is trumpeting Oli as “a story-driven curator that brings artists and collectors together by enriching the way art is discovered, purchased, and appreciated.” For the platform, OLEA has developed unique and proprietary technology that builds on A.I.’s potential utility, while integrating spatial audio to enhance users’ engagement.
Brosnan has been painting for more than three decades, although he only started publicly showing his art last year. His works are being shown at Art Miami alongside two other OLEA artists, Kai and Eva Armisen. Their work is on view in the booth of Markowicz Fine Art.
At the booth, visitors interact with Oli, speaking directly to the platform via an iPad, enhanced with spatial audio. The conversation is designed to shed light on the nuances of each artwork, and is tailored to users’ interests and questions.
When asked Brosnan last year what he hopes viewers take away from seeing his artwork for the first time, he said “a sense of joy, a sense of wonderment and… unexpected surprise.”