On October 13–16, POP Austin returns to the Texan capital for the third consecutive installment of what has become an impressive and ever-expanding international art show.

Billed as Austin’s most unique art event, one that transcends the conventional art fair, it boasts a fully curated program of immersive and engaging environments. Building its reputation as a platform for presenting cutting edge multimedia art, POP Austin’s model combines art and cultural education while emphasizing an accessible and engaging format that promises to enthrall both enthusiasts and attendees.

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“Art is always evolving, and our goal at POP Austin is to bring in new and fresh artists that make our attendees curious and interested in all forms, but also to create an experience that is different and unique,” POP Austin CEO and co-founder Steve Carlson said. “This year we are introducing more event programming over the weekend, striving to make each year better than the last.”

POP Austin 2015. Photo: POP Austin via Facebook.

This year’s edition showcases dozens of works by a range of diverse artists, including Daniel Youssef, Ugo Nonis, Brandon Boyd of Incubus, and Lisa Schulte. But it will also feature established artists such as Keith Haring, Sam Francis, Alex Katz, Joan Mitchell, and Roy Lichtenstein.

POP Austin opens with a special collector preview followed by a a VIP opening night party benefiting the Texas Cultural Trust, which promotes Texas-wide arts education and its importance to the state economy.

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Following its early programming, POP Austin will host a screening of Wall Writers, a feature-length documentary on the birth of the graffiti scene, on Friday, October 14. On Saturday, the programming continues with an evening dedicated to Nonotak Studio, a duo who merge architecture and sculpture to create immersive light and sound installations. And on Sunday and Monday, POP Austin hosts an educational seminar titled “POP Talks.”