The Art Angle Podcast Re-Air: How High-Tech Van Gogh Became the Biggest Art Phenomenon Ever

Made popular by "Emily in Paris," Van Gogh has now outsold Taylor Swift.

One of the many immersive Van Gogh experiences sweeping the nation. Courtesy of Newfields.

Welcome to the Art Angle, a podcast from Artnet News that delves into the places where the art world meets the real world, bringing each week’s biggest story down to earth. Join us every week for an in-depth look at what matters most in museums, the art market, and much more with input from our own writers and editors as well as artists, curators, and other top experts in the field.



This week, those of us who live in the United States are celebrating Thanksgiving. For many of us, that means a lot of family time. For Artnet News executive editor Julia Halperin, it means visiting “Immersive Van Gogh” with her entire family bright and early. Yes, the whole crew will be immersing themselves in a light show dedicated to the 19th century Dutch painter at nine o’clock in the morning on Thanksgiving.

Even if you aren’t spending the weekend visiting one of the many immersive Van Gogh experiences that have popped up across the country and around the globe, chances are someone at your Thanksgiving table has already been. As of mid-September, Lighthouse Immersive, the company behind just one of these touring Van Gogh shows, had sold 3.2 million tickets… that’s 700,000 more than the number of tickets sold for Taylor Swift’s 2018 Reputation tour.

Today, we’re revisiting an episode from earlier this year in which Artnet News’s chief art critic, Ben Davis, and a very special guest, Seija Goldstein—yes, that is Andrew Goldstein’s mother—weighs in on the trend. Happy Thanksgiving, and we’ll see you soon.


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