Tired of Staring at Blank Walls? RoGallery’s Interactive Website Can Help You Kick Start Your Art Collection From Home
From style quizzes to an art historical glossary, RoGallery's website takes the mystery out of the art buying experience.
With more time being spent at home than perhaps ever before, it’s no wonder that we all might start wanting to spruce up our abodes, and where better to start with a few artworks to adorn the bare walls? But since we can’t actually leave the house to go shopping, New York’s RoGallery is stepping in to help.
Before the world went into perpetual at-home existence, the 35-year-old Long Island City gallery pioneered a user-friendly website that lets visitors do everything from shopping curated themes to virtually hanging works. With more than 5,000 works available online, there’s a lot to choose from.
Below, gallery director Jessie Gillan explains a few key features:
Intimidating checklists without prices may be a thing of the past—especially while people are buying from home. RoGallery has made a point of cultivating a buyer-friendly experience. “Young or new collectors can find works in their price point by exploring our curated collections for shopping art that ranges in price from $250 to $1000, while seasoned collectors looking for the best of the best can browse the over $5,000 collection. You can also filter all art on the site to find an artwork in the size, color, and budget,” explained Gillan.
And if the price isn’t quite right, don’t give up. “Another great feature of our website during this strange time is the ability to make an offer. We understand that budgets can be tight right now with the uncertainty of all of this. People are able to make offers on all artworks on the site very easily and most reasonable offers are accepted.”
Art Quizzes to Help Pinpoint Taste
If you don’t know what you’re looking for exactly, let a fun, magazine-style quiz be your guide. “The art quiz was really fun for us to develop. We wanted to help people find something that would match their decor, size, and budget needs with ease. We didn’t want to limit people too much by giving them art movements or by period as somethings are not easily defined and many people are not well versed in art history perhaps,” said Gillan. And echoing their emphasis on price transparency, Gillan notes, “People can only see works that match their budget in hopes they will find the perfect artwork for their space.” What’s more, if you want to brush up on mediums or terms you might not know, RoGallery offers a nifty glossary of terms.
See What It Looks Like On Your Wall, Virtually
If you can’t quite picture what a work will look like in your home, RoGallery has an answer for that. “The ability to view artworks on a wall in your home is one of the most powerful tools we have right now without being able to view the artworks in person, this feature is on the top 500 artworks on our website and works with an AR app (Hoverlay) through your smart device to display the art in your home automatically. In addition to this feature we are happy to place any artwork on your wall, if you send RoGallery a photo of your space we will happily edit it into your environment,” Gillan said.
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