The Art of Craft: How the Legacy of Minimalism Inspired the Sleek Design of Genesis’s New Electric Car

The G80 series has long been a favorite amongst car lovers for its chic design.

The Electrified Genesis G80. Photo courtesy Genesis.

In recent months, a new luxury car has been drumming up significant buzz amongst car enthusiasts the world over—and it’s none other than Genesis’s new G80, an electrified edition in the popular, design-forward G80 series that seeks to promote sustainability without sacrificing the sleek look that garnered it a cult following when the car was first released in 2020. 

The lush interior design of the series is inspired by two longtime philosophies of South Korean architecture: the “beauty of white space” and the luxury of a clutter-free, well-situated area. 

You’ll notice that, as with a traditional Korean Hanok home, minimalism in the design is key,” a spokesperson for Genesis said about the G80’s primary inspiration. 

Passersby stroll through a cluster of Hanok homes in South Korea. Photo courtesy Getty Images.

Passersby stroll through a cluster of Hanok homes in South Korea. Photo courtesy Getty Images.

All parts of the interior serve a specific purpose and were planned in the simplest, most ergonomic way possible in order to ensure the look, feel, and reality of maximum space.

Many elements of the cabin reflect the curvature of Korea’s 14th-century Hanok homes, with several features built to look like broad, horizontal lines—as with the slim air vents, for example, which appear together in just a few cohesive strokes.

“We were able to express a luxurious feel for the interior of the G80 through reductive design and channeling the Korean roots of the Genesis brand,” SangYup Lee, senior vice president and head of Genesis design, said when the model was first introduced. “The concept of the ‘beauty of white space’ is a hallmark of Korean design.” 

A look into the interior of the Electrified G80. Photo courtesy Genesis.

A look into the interior of the Electrified G80. Photo courtesy Genesis.

All G80 models feature carefully positioned ambient lighting, from the dashboard to the trunk, soft materials on every surface, including the inside of the door handles, and quilted knee pads that cover the lower sides of the console.

To ensure a smooth driving experience, all G80 models include comprehensive driver assistance and safety systems.

The electric version of the car, which could be available in the U.S. as early as next year, builds on the G80’s heritage, while also offering drivers an alternative electric powertrain and new technologies to deliver high levels of performance and convenience, the company said.

The Electrified G80. Photo courtesy Genesis.

The Electrified G80. Photo courtesy Genesis.

Additionally, the car transforms the brand’s signature Crest Grille into an inverted G-Matrix pattern that “emphasizes the Electrified G80’s mission for sustainability,” the company said.

Its charging door, meanwhile, is located in the grille’s upper right corner and is invisible when closed. And for the interior, Genesis sourced natural and recycled materials, including leather colored with natural dyes for the seats, the console, and the rear seat armrest; eco-friendly natural wood trim, sourced from recycled wood; and environmentally friendly recycled fabrics. 

More information on the arrival of the Electrified G80 in the U.S. will be available later this year. 

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