CNN.com has an entertaining feature on the psychedelic world of Indian truck art and its social significance.
Truckers in India—some of whom spend up to ten months a year on the road— opt for elaborate paintings and stickers to give some color to an otherwise drab vehicle and also to promote their brands or goods.
According to the story: “Here, a truck isn’t just a way to get around. It’s a moving work of art reflecting the character of its driver—and a brilliant beacon for new customers.”
In addition to trucks, Mumbai has a stellar tradition of decorating taxis. Recently, Taxi Fabric commissioned designers to create eye-catching interiors. Their Kickstarter project has already passed its goal to outfit additional cabs.
Truck and taxi art is rich with symbolism, including images of gods and goddesses, Bollywood celebrities, political logos, good luck omens, and adornments such as bangles or other jewelry. See images of Taxi Fabric‘s project below.
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