Today, graphic designer Thom Malone launched a campaign to recreate actor Nicolas Cage’s face in mosaic form. If fully funded, Malone will attempt to break a Guinness World Record by assembling a 71,017-square-foot mosaic of the actor’s face using photographs of the faces of donors. What makes this Kickstarter campaign different from most others, though, is that it all started as a joke.

Malone posted the project on Kickstarter as a fake campaign on March 2. But before it ended, a week later, it had racked up $27,000 in pledged donations in just a few days (a tiny fraction of its far-fetched $1 million goal). Per Kickstarter rules, those pledges evaporated when that campaign was killed (Kickstarter projects are either fully funded or, if they don’t reach their goal, they are not funded at all). But due to the popularity of the idea, Malone decided to give it a go, as an actual project.

The real Kickstarter campaign will run for a month, until May 6, and needs to raise $52,000 to complete its (far more reasonable) goal. So far, $6,750 has been pledged.

Why, you ask, is the graphic designer committing himself so fully to assembling a giant mosaic replica of a notoriously mediocre actor? In the spirit of fun, of course. “There’s a lot of negativity in the news,” said Malone in a statement. “I think people are too smart to be sold on that though. This is all about fun and using the power of the Internet and media for good. After seeing the excitement of the initial campaign to create this mosaic, I knew I had to take it seriously and make this project a success.”

If  the goal is reached, the monetary contributions will go towards printing the photos, “manufacturing,” and buying permits to place the mosaic in a park in Ontario, Canada.

As an added bonus for contributors, each donor will have her photograph featured within the artwork, and will receive a poster of the final product. Bigger donors can obtain a “Necklace Cage” (a locket necklace with Cage’s face inside), Nicolas Cage playing cards, a “Cup of Joe” (a coffee mug with Cage’s face from the film Joe on it), a Cage t-shirt (one features the actor’s face on top of a cupcake), and even an all expenses paid weekend to the unveiling of the world’s largest mosaic, which will take place on Labor Day weekend.

“Imagine a world of peace created by a giant mosaic of Nicolas Cage face,” reads the campaign’s tagline. “That’s the world I want to live in.”

This certainly isn’t the first time an artist has used Kickstarter to fund a wacky project—one woman used it to build a six-foot-tall sculpture of a female sex organ, while another artist used the crowdfunding site to protest circumcision. Art Basel even employs the tool to less shock-inducing ends—to fund artist projects.

Go to Kickstarter to donate to the Nicolas Cage Face Mosaic Campaign.