The Museum of Mario? A Former Nintendo Factory Will Soon Become ‘Gallery’ Devoted to the Video Game Company’s History

The planned museum in Kyoto will showcase historical Nintendo products as well as exhibitions and experiences.

A promotional image for Super Nintendo World at Universal Studios Japan in Osaka. Image courtesy of Nintendo.

A former Nintendo factory in Japan’s Kyoto province is slated to become the video game company’s first-ever museum, tentatively named the Nintendo Gallery.

Built in 1969, the Nintendo Uji Ogura Plant in Uji-city was used to produce hanafuda (Japanese playing cards) and at one point housed a customer-service center for product repairs.

But its future has been in question since 2016, after the opening of a newer facility.

Rendering of the Nintendo Uji Ogura Plant once it has been converted into a museum, tentatively called the Nintendo Gallery. Image courtesy of Nintendo.

Rendering of the Nintendo Uji Ogura Plant once it has been converted into a museum, tentatively called the Nintendo Gallery. Image courtesy of Nintendo.

The planned museum will showcase historical Nintendo products as well as exhibitions and experiences, to share its “product development history and philosophy with the public,” according to a statement.

The company was founded in 1889, originally to sell hanafuda. It released its first home video game system, the Color TV-Game, in 1977.

The famous Donkey Kong arcade game, which introduced Nintendo’s most popular character, Mario, came out in 1981.

The Nintendo Entertainment System home video game console and Super Mario Bros. game followed in 1985.

This Pokémon First Edition Base Set Sealed Booster Box (Wizards of the Coast, 1999) set a world record with a $408,000 sale at Heritage Auctions, Dallas. Photo courtesy of Heritage Auctions.

In the years since their release, some Nintendo products have become valuable collectibles that can fetch hundreds of thousands of dollars at auction.

The market for Pokémon cards in particular has surged in recent months, with a sealed first-edition box of booster packs from 1999 selling for $408,000 at Heritage Auctions in Dallas in January.

Three months later, Nintendo set a new record for a video game at auction with the $660,000 sale, also at Heritage, of a rare sealed copy of the original Super Mario Bros. game.

This sealed copy of the Nintendo's original <em>Super Mario Bros.</em> game from 1985 set a world record for a video game at auction when it sold for $660,000 on April 2, 2021. Photo courtesy of Heritage Auctions, Dallas.

This sealed copy of the Nintendo’s original Super Mario Bros. game from 1985 set a world record for a video game at auction when it sold for $660,000 on April 2, 2021. Photo courtesy of Heritage Auctions, Dallas.

“I suppose we can’t be too shocked; who doesn’t love Mario?,” Heritage video games director Valarie McLeckie said of the auction’s success in statement.

“Finding another copy from this same production run in similar condition would be akin to looking for single drop of water in an ocean. Never say never, but there’s a good chance it can’t be done.”

Nintendo also has a new theme park at Universal Studios in Osaka, which began welcoming visitors this March with a Mario Kart-themed rollercoaster and other attractions.

The company is aiming to open the museum during its 2023 fiscal year, which ends in March 2024.


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