A New Interactive Experience at New York’s Rockefeller Center Lets You Recreate This Iconic 1932 Photo

"The Beam" also offers unique views over the Manhattan skyline.

Lunch atop a Skyscraper (1932). Photo: Getty Images.

Visitors to New York’s Rockefeller Center will now get the chance to recreate the iconic 1932 photograph Lunch atop a Skyscraper, which captured construction workers grabbing a bite to eat while sitting on a metal beam 840 feet up in the air.

The 11 hardworking ironworkers with their feet dangling over the New York City skyline have come to represent the grit and determination behind the American dream. Over packed sandwiches and cigarettes, the men seem surprisingly nonchalant, hardly even stopping to notice the astonishing views over Manhattan and beyond.

“The Beam” at the Rockefeller Center. Photo: Diane Bondareff; AP Images for Tishman Speyer.

Even if the image is widely believed to have been a posed publicity shot (the identity of its photographer is unknown), it has managed to keep compelling new generations.

Now, you too can enjoy this unique, unobstructed perspective on the city. “The Beam” is the Rockefeller Center’s new interactive experience that some visitors with vertigo might find a little too immersive. The NYC landmark invites intrepid tourists to get strapped on top of a steel beam replica before being lifted 12 feet over the building’s observation deck on the 70th floor and turned 180 degrees to take in the breathtaking cityscape.

As the beam turns, visitors will have the chance to pose for their own photograph to remember the experience by. These modern-day versions will reflect how much the city has grown and evolved in the nine decades since the original was taken.

The new offering is provided by Tishman Speyer Properties, a real estate firm in charge of redeveloping the much loved Art Deco building. Tickets to “The Beam” can be bought for $25 on top of general admission to the Rockefeller Center’s “Top of the Rock” observation deck. The digital photo is included.


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