Supermarket Apologizes for Angel of the North Advertising Blunder
British supermarket giant, Morrisons, had to apologize after the overwhelming negative response to its latest publicity stunt, which saw an oversized baguette projected on the wings of Antony Gormley’s public art piece The Angel of the North (1998), AMA reports.
In a tweet posted on Monday afternoon, the chain said they were “just trying to have some fun and didn’t mean to offend anybody.”
Some went as far as calling the publicity stunt “vandalism.” Gormley, for his part, was much more blasé about it. He told the Guardian: “I’d rather the Angel is not used for such purposes, but it’s out there.”
Follow Artnet News on Facebook:
Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.