Tracey Emin to Grace Sin City Billboards

Tracey Emin, I Promise to Love You, on view on the Las Vegas strip. Photo: Erik Kabik, courtesy the Cosmopolitan and AP Photo.
Tracey Emin, I Promise to Love You, on view on the Las Vegas strip. Photo: Erik Kabik, courtesy the Cosmopolitan and AP Photo.

After an acclaimed exhibition at MOCA North Miami, Tracey Emin will show her work on the billboards of the Cosmopolitan casino in Las Vegas. Every hour, eight indoor and outdoor billboards will broadcast a selection of her digital pieces, in which an invisible hand writes such as, “I promise to love you.”

The display is part of Pause, a project using billboards for art. The artist said she is thrilled by the prospect. “It’s not about selling things,” she commented. “It’s about love.”


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