PR Entrepreneur Hannah Gottlieb-Graham Is All for Team Spirit, Celebrating Emerging Artists, and Getting In Her Morning Workout
We asked the founder and director of ALMA Communications about the things she values most—in art and in life.
So much of the art world orbits around questions of value, not only in terms of appraisals and price tags, but also: What is worthy of your time in These Times, as well as your energy, your attention, and yes, your hard-earned cash?
What is the math that you do to determine something’s meaning and worth? What moves you? What enriches your life? In this new series, we’re asking individuals from the art world and beyond about the valuations that they make at a personal level.
Hannah Gottlieb-Graham has a fire in her belly that shows no signs of dying out. In 2020, after leaving a position with Aperture, the young entrepreneur made the daring decision to branch out on her own, founding ALMA Communications, New York-based PR agency focused on contemporary art and social change.
In the three-and-a-half years since, Gottlieb-Graham has been full-throttle business-building, with ALMA Communications earning rising artists and galleries as clients, as well as established voices. In this role, Gottlieb-Graham is known for her precision, tenacity, and her poise—qualities drawn from her background in dance (she studied photography, contemporary art and dance at both the University of Oxford and Sarah Lawrence College). The hard work is not going unnoticed; this year, ALMA won the PR Net’s ‘Next Gen’ Award for rising arts and culture PR firm.
Though Gottlieb-Graham’s calendar is back-to-back, from events to interviews, she does commit herself to carving out precious personal time. She was married early this year and cherishes quiet time with her husband, as well as celebratory moments with her all-women communications team. She could do without another bad gala dinner, however.
Recently we caught up with Gottlieb-Graham who told us what she values in art and life—and why.
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