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Cindy Sherman Reimagines Louis Vuitton Monogram

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Cindy Sherman and Marc Newson for Louis Vuitton.
Photo: Karl Lagerfeld for Bazaar, via Business of Fashion.

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Christian Louboutin and Rei Kawakubo for Louis Vuitton.
Photo: Karl Lagerfeld for Bazaar, via Business of Fashion.

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Karl Lagerfeld and Frank Gehry for Louis Vuitton.
Photo: Karl Lagerfeld for Bazaar, via Business of Fashion.

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In celebration of Louis Vuitton’s 160th anniversary, the storied fashion house’s executive vice president Delphine Arnault—daughter of LVMH chairman and art collector Bernard Arnault—and the house’s new artistic director, Nicholas Ghesquiere have launched “Celebrating Monogram,” a collaboration with six trailblazers in the fields of art, design, architecture, and fashion, reports Business of Fashion.

The six artists featured in “Celebrating Monogram” are photographer Cindy Sherman, shoe designer Christian Louboutin, architect Frank Gehry, Fendi and Chanel’s creative director Karl Lagerfeld, industrial designer Marc Newson, and fashion’s maverick Rei Kawakubo of Comme Des Garçons. Judging from the photographs Lagerfeld shot for Bazaar, each reinterpretation playfully echoes the creator’s signature style.

“When we talked with Nicolas Ghesquière about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields,” Delphine Arnault told BoF. “They are extraordinary artists; I could even say they are the greatest designers in the world.”

Louis Vuitton launched his eponymous Paris-based luggage business in 1854, revolutionizing travel trunks by rounding the tops and pioneering stackable suitcases with treated waterproof canvas. Georges Vuitton, in his father’s remembrance, created the iconic and now ubiquitous LV monogram featuring his father’s initials alongside quatrefoils and four-petal flowers. Since its founding, Louis Vuitton, now owned by luxury brand conglomerate LVMH, has gone through many transformations and now, under Arnault’s ownership, has made its mark on the contemporary art world through its Fondation Louis Vuitton (see “Bernard Arnault Opens Up About Art, Fashion, and His New Museum“) as well as through its highly publicized and commercially successful collaborations with artists including Takashi Murakami, Richard Prince, and, most recently, Yayoi Kusama (see “Will Art Fill the Runways at New York Fashion Week?“).