10 Ridiculous but True Rules for Navigating Art Basel in Miami Beach
These rules are only for serious art world players.
1. When packing, leave the black items in your wardrobe behind.
1. Buy artworks before you get to the fair. If you’re making an appearance, do it only to be seen.
2. Skip all museum shows, openings, performances, and other satellite events. Boring! Waste of time.
3. Don’t be caught dead wearing comfortable shoes. It’s Miami—suffer for beauty.
5. Conspicuously consume. Make sure to be seen munching $20 sandwiches and stay close to the Ruinart champagne trolley.
6. Bring plenty of Benjamins. Cash is king in South Florida, which is, in essence, Latin America.
7. Be at least two hours late to anything, or be alone.
8. Do not pay for your dinners.
9. If you aren’t on the list, and, in some cases, even if you are, don’t bother trying to get in. Really.
10. By now, if you haven’t reserved your black chauffeured Cadillac Escalade to get you around, it’s all over.
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