Art Cologne Launches New Section for Emerging Galleries
The change is meant to lower the risk for young dealers.
Art Cologne, the oldest art fair in the world, is gearing up for its 51st edition—which opens next April—with a new section dedicated entirely to young, emerging galleries.
The fair has announced the new format, called NEUMARKT, which aims to give galleries under 10 years in operation the opportunity to choose from three different presentation styles, as opposed to a uniform booth size. In addition, young galleries will also have the choice of staging solo artist presentations.
According to Art Cologne director, Daniel Hug, the format was devised in order to provides a cost-effective and focused platform, and thus reduce the overall risk young galleries face today.
With this change, the sector formerly known as New Contemporaries—dedicated to young galleries showing group presentations—and the sector Collaborations will be integrated into one platform occupying the entire upper-level hall at Art Cologne in 2017.
NEUMARKT takes its name from “NEUMARKT der Künste,”an alternative fair to Art Cologne that took place in the late 1960s.
In 2017, due to the holidays in North-Rhine Westphalia and a potential clash in dates with Berlin’s Gallery Weekend, Art Cologne will open its door a day earlier, beginning with a preview and vernissage on Tuesday, April 25.
Art Cologne 2017 is open to the public from April 26 – 29.
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