Band-Aids and Botticelli: Städel Museum Sells Art Through German Drugstore
Accident prone art lover? Germany’s Städel Museum and drugstore chain DM-Drogerie Markt have got you covered. Starting today, 100 works from the museum’s collection are available to order as digital prints and greeting cards. Among the works are pieces by Botticelli, Monet, Kirchner, and Tischbein.
Speaking to artnet News, a museum spokesperson confirmed that an undisclosed percentage of the purchase price of each work sold goes to the Städel. That percentage is calculated on a sliding scale based on the options chosen by the buyer—size, type of paper, and framing—which presumably effect DM’s profit margin. However, he assured, “It’s not about making money for them. It’s about bringing art to the people.” The deal does not involve any further lump-sum funding from DM for the Städel but further partnerships are said to be in the works.
The Städel, under the direction of Guggenheim alumnus Max Hollein, has been praised for its unconventional fund raising strategies in recent years. A previous effort saw 50 percent of the funding for the museum’s major expansion and build-up of a permanent, contemporary art collection, given by private individuals, corporations, and foundations.
Nonetheless, this latest effort is sure to draw critiques of kitsch-ifization from conservatives.
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