Crowds are Going Crazy Over Martin Creed’s Balloon Installation

Catch it before it closes tomorrow.

British artist Martin Creed’s short-lived but much loved installation titled Work No. 2592 at Gavin Brown’s Enterprise on New York’s Lower East Side is open until Saturday, and people cannot seem to get enough of the bright-red balloons that half-fill the space at 291 Grand Street.

The playful installation by the 2001 Turner Prize winner has been delighting adults and kids alike and has spawned myriad Instagram posts and videos, depicting the red balloon-packed room from every conceivable angle. “Instead of being airy they are claustrophobic and yet quite fun,” Adrian Hamilton wrote at the Independent, when Creed’s Work No. 200 debuted at the Hayward Gallery last year.

Creed has done a number of these interactive installations under the subtitle “Half the air in a given space,” which is, arguably, a more apt and informative name than the antiseptic official title.

If you want to get in on the social media blitz, get down to Gavin Brown’s Enterprise in Soho before it closes tomorrow evening. The gallery is open from 12–6PM.

Here are some of our favorite Instagrams from the installation.

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