The newest edition to the Art Miami family is set to touch down in Palm Beach, Florida. Palm Beach Modern + Contemporary, the latest offering from art fair magnate Nick Korniloff, is slated to run January 12–15, 2017.

The Palm Beach art fair scene is already quite busy: ArtPalmBeach, which is turning 20 next year, will be on view January 18–22, 2017. Other competitors include FOTOfusion (January 24–28, 2017), the Palm Beach Jewelry, Art & Antique Show (February 15–21, 2017), and the Palm Beach Fine Craft Show (February 16–19, 2017). The American International Fine Art & Antique Fair, a Palm Beach mainstay for 18 years, shuttered in 2015.

What will set the newest entry apart? Korniloff told artnet News in a phone interview, “it will be very very focused on building a destination and servicing a discerning collecting audience” with “investment quality works of art.”

Palm Beach Modern + Contemporary. Courtesy ArtMiami.

“The very high end of the market, the blue-chip contemporary and modern work, there is not a fair representative of that in the [Palm Beach] marketplace,” Korniloff added.

The new fair should fit neatly on the calendar between Art Miami during December’s Miami Art Week, and Art Wynwood, in February, and feature an international cast of dealers.

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Korniloff expects the new venture to appeal to collectors, curators, museum professionals, and interior designers vacationing in South Florida. A Palm Beach resident himself, he notes that “many of our collectors who came to Miami and visit us in Southampton, Long Island live on Palm Beach Island.”

Palm Beach Modern + Contemporary. Courtesy ArtMiami.

“We’ve been actively looking to launch a fair in Palm Beach for the last four years,” he added. Thanks to a three year contract with the city of West Palm Beach, the event’s official host, the new fair will be held in a tent at the centrally-located Old Pavilion.

“To have another fair that’s positioned in South Florida in the winter months at the heights of season,” he insisted, “is advantageous for both dealers and collectors.”