This year, institutions around the world are celebrating what would be the 90th birthday of Pop art prince Andy Warhol. But for one gallery, that anniversary is doubly special.

With its current exhibition surveying Warhol’s print work, the Kunsthalle Koidl in Berlin is also celebrating its own 10th birthday.

Founded in 2008 by the Switzerland-based entrepreneur and collector Roman Maria Koidl, the private museum lives in a 90-year-old Bauhaus building that once held a transformer station. In the beginning, the focus of the organization, Koidl says, was “giving private collectors a space to present their collection and explain their approach to art.” Though the mission has grown slightly since then.

Exterior view of Kunsthalle Koidl, 2018. Courtesy of Kunsthalle Koidl.

The current show, “Andy Warhol: 90 Years,” is emblematic of that shift. For one, it’s a collaborative effort with fineartmultiple, an online platform for prints and multiples that Koidl founded three years ago. Curated by fineartmultiple Head of Sales Cordula Peltzer, the show brings together prints from some of Warhol’s best-known series—the majority of which are on loan from the company’s clients and a partnering organization, AXA Art.

The idea is to “highlight the serial aspect of Warhol’s works,” says Koidl. It makes sense, then, that at the center of the exhibition is one of the late artist’s iconic Campbell’s Soup Can prints.

Installation view of “Andy Warhol: 90 Years” at Kunsthalle Koidl, 2018. Courtesy of Kunsthalle Koidl.

“Warhol started this series in 1962, using the popular Campbell’s Soup brand image in his aim to parody mass production methods,” Koidl explains artnet News. “Later in his work, he continued to repeat photographic sources multiple times in different colors, as reflected in his series Cologne Cathedral, which I am especially proud to present, being born in Cologne myself. Lastly, Shadows II marks a late change in Warhol’s method from working with a photographic source to explorations of the abstract, exemplifying a vastly different facet of his artistic explorations and rounding up the curation of the show.”

Indeed, the exhibition is about more than just the confluence of anniversaries. For Koidl, Warhol is the perfect artist to represent the complementary missions of both Kunsthalle Koidl and fineartmultiple.

Installation view of “Andy Warhol: 90 Years” at Kunsthalle Koidl, 2018. Courtesy of Kunsthalle Koidl.

“Warhol has continued to be immensely popular in the limited editions art market and his work is always exhibited at major institutions,” he says. “We wanted to tap into this but also present a selection of his prints, delving into the different aspects of his pioneering artistic techniques.”

“In the 10 years since we first opened, we have learned a lot about the importance of a physical space,” Koidl continues. “While fineartmultiple is an online-only platform and we have a lot of faith in the future and practicality of online markets, it has been incredibly beneficial to have an offline place where we can display the artwork for people to see in the flesh. In 2015, when I launched fineartmultiple as a separate company, the focus of the Kunsthalle changed slightly. The role of the collector was still important but I also wanted to use the space to present aspects of the limited editions market.”

Installation view of “Andy Warhol: 90 Years” at Kunsthalle Koidl, 2018. Courtesy of Kunsthalle Koidl.

 “Andy Warhol: 90 Years” is on view through November 11, 2018, at Kunsthalle Koidl.