In its first five years, Maddox Gallery has grown a lot for any mid-sized business—let alone one in the niche world of art. What started out as a humble upstart in London’s tony Mayfair neighborhood is now an international enterprise with five branches across three countries. (In addition to three London locations, Maddox also operates galleries in Los Angeles and Gstaad.)

For its anniversary this month, the globe-spanning gallery is doing what many of us are doing these days—sticking close to home. At its two London locations, Maddox is opening a victory-lap group show dedicated to the artists who have defined its first chapter. 

“Maddox Gallery | Five,” as the exhibition is called, features work by some 27 makers, many of whom are now synonymous with the gallery, like photographer David Yarrow, street artist Retna, and painter Bradley Theodore.

“I’ve been with Maddox since their very beginnings and watching them grow has been astounding,” said the latter in a press release. “I wish them many more successful years to come.”

On the occasion of the show, which opens December 16, Artnet News spoke with Maddox’s creative director Jay Rutland on where the ambitious gallery’s been, where it is now, and where it’s going next.

David Yarrow, The Wolves of Wall Street II (2019). Courtesy of Maddox Gallery.

Looking back, what are you most proud of from this first chapter of the gallery’s existence? 

When Maddox Gallery launched five years ago, it was with a small team and an even smaller group of artists. As we approach our birthday this December, I am most proud of how much the Maddox family has grown. Now representing dozens of artists and employing over 60 staff worldwide, we have also established ourselves as a leading secondary market dealer. Our evolution has been stronger than what was originally thought possible, with one location in Mayfair becoming five locations across three countries.

Since you joined the gallery, what are some of the most significant things you’ve learned personally?  

Since joining Maddox Gallery as creative director, I have developed a great appreciation for supporting emerging talent. Giving artists an opportunity to be showcased and supported is now a defining principle for Maddox. Not only is it commercially rewarding, but a critical step towards encouraging the next generation of talent.

Retna, Send Me A Letter (2016). Courtesy of Maddox Gallery.

Let’s look at the upcoming exhibition, “Maddox Gallery | Five.” In what ways does the show represent the gallery’s work over the past five years? 

“Maddox Gallery | Five” is a retrospective of the artists and the artwork that helped Maddox grow into an international group of galleries. From Bradley Theodore to David Yarrow, The Connor Brothers to Retna, this exhibition captures the evolution and journey for Maddox Gallery as much as the growth of the artists. 

The gallery has developed a recognizable aesthetic in its first years—there’s a mix of pop art, street art, and painterly abstraction. How would you describe the work the gallery is interested in? 

Maddox Gallery is first and foremost a contemporary art gallery. However, the talent, medium, range, and aesthetic of work in our exhibitions will always vary. We’ve been applauded for our commitment to street art, sculpture, and emerging talent, but our core interest lies in work that resonates best with collectors and visitors to the gallery.  

The Connor Brothers, Tell Me Beautiful Untrue Things Green (2018). Courtesy of Maddox Gallery.

2020 has changed a lot in the art world—as it has in all industries. What, in your mind, will be the most significant, longest-lasting impact of this year on the art world? 

The most significant change of 2020 has been the way in which people consume art. The glitzy art fairs and packed exhibition openings have been replaced with virtual exhibitions and Zoom studio tours. The desire to enjoy and experience art has certainly not diminished, but the way in which we have been able to do so has changed.

I do believe, however, that art lovers are now craving a return to enjoying art in more conventional ways. Viewing a work of art in a physical space is so different to viewing it on a screen. Looking at art is a communal act and I think the longest lasting impact of this annus horribilis on the art world will be a greater appreciation of visiting galleries and museums in person.

What’s next for the gallery? 

As life returns to a greater level of normality, we are looking forward to hosting a year of events, introducing new artists, and celebrating milestones. In 2021 alone, we’re due to host solo exhibitions for the Miaz Brothers, Jerkface, Joseph Klibansky, David Yarrow, and The Connor Brothers—who will be celebrating their 10-year anniversary in October 2021.

“Maddox Gallery | Five” will be on view at Maddox Gallery’s Maddox St. and Westbourne Grove galleries beginning December 16, 2020.